[Dublin] IMPT, a blockchain-based carbon-offsetting ecosystem, has launched its retail shopping platform that connects socially conscious consumers with global retail brands, such as Amazon, Nike, and Samsung. The platform, available at IMPT.io and Google Play, allows users to accrue and retire carbon credits while shopping. Each time a user purchases a product on the platform, a percentage of the total purchase price is allocated to their account in the form of IMPT tokens. Consumers can then use these tokens to acquire carbon credits in the form of an NFT, which can be allocated to environmental projects of their choice. The platform enables users to have a direct impact on global sustainable development and offers a novel use-case for customer loyalty.
Denis Creighton, CEO of IMPT, said that the platform's vision is to offer a simple, affordable, and efficient way for everyone to combat climate change. Consumers are seeking innovative ways to spend less and adopt a more sustainable lifestyle, and IMPT empowers them to offset their carbon emissions while measuring their impact in a responsible and social way. The platform introduces the IMPT Impact Card, which allows users to measure the impact of their everyday shopping decisions and challenge their friends and family to make positive choices for the planet.
Users will receive collectable NFTs and earn points towards an IMPT score that measures the overall impact of their purchase history when they retire their carbon credits. The IMPT Impact Card is a Non-Fungible soulbound token that records every carbon credit retired and tracks users' positive progress one transaction at a time. The platform also offers rewards in the form of discounts ranging from 5 to 45 percent, depending on the brand, and allows users to browse thousands of their favorite brands by location, category, or description.
The carbon offset market is expected to be worth $1 trillion by 2037, and IMPT, built on blockchain, adds a layer of security and transparency to the market. It helps to overcome the traditional problem of double-spending by ensuring that each carbon credit on the platform exists as a redeemable NFT. When redeemed, the carbon credit is retired from the network, and the burned NFT is sent to a null address, making it easy for users to track carbon credits in the system.
To access the IMPT platform, users can create an account and connect it to their wallet to generate and store IMPT tokens. When users accumulate a sufficient number of tokens, they can exchange them for carbon credits from one of 18 environmental carbon credit projects, allowing them to play a direct role in how their carbon emissions are offset. The platform's next iteration will be available on the App Store soon.
