- eToro, a foremost social trading platform, has experienced a remarkable 40% increase in daily webinar registrations using GlossAi's technology.
- Companies employing GlossAi's solution report an impressive 85% reduction in production costs, while maintaining relevance and engagement through an 'Always-On' marketing approach.
[Tel Aviv, Israel] GlossAi, a company that specializes in scalable content repurposing through generative video AI, has announced new partnerships with eToro, GlobalDots, and GDAI to support its 'Always-on' video strategies. The platform's technology enables companies to create ongoing content at scale, while also personalizing it for different channels and audiences.
Many companies and content creators rely on in-the-moment marketing, creating content that is engaging across both professional and casual social media platforms. However, uploading the same video on all platforms risks the brand being perceived as dull or disconnected. GlossAi solves this issue by allowing users to turn a single video into AI-generated videos that are optimized for specific social platforms.
As teams increasingly look to save time, money, and resources, they are turning to V-AI to create content that can perform across different channels. GlossAi provides an automatic solution that converts video content of any length into short-form, channel-specific videos, images, and text.
eToro is one of the companies that is benefiting from GlossAi's 'Always-on' features. The platform allows the eToro team to generate fully automatic videos that are personalized for different channels and audiences. For example, GlossAi helps eToro create exciting promo videos for webinars, announce new features with fanfare, and extract the most impactful moments from customer testimonials. As a result, eToro has seen an almost 40% increase in regular webinar attendees, which translates into more users feeling empowered to make investment decisions.
GlobalDots is another company that has partnered with GlossAi to produce moment-relevant content at scale. The company needed to instantly edit and publish daily interviews but working with external teams and editors was costly, with long turnaround times that held back their efforts. GlossAi enabled GlobalDots to instantly receive edited reels for specific platforms, reducing post-production costs by 85%.
GlossAi's proprietary AI technology identifies the most important parts of a video, automatically generating edited content of various lengths for different users to use across channels. With GlossAi, companies can create engaging and personalized content that performs across multiple channels while saving time and resources.
