AI's new era of communication with ChatGPT brings concerns about cybersecurity and search engine ranking, analyzed GlobalData. The development of advanced language models such as ChatGPT (Generative Pre-trained Transform) has triggered discussions among companies regarding the potential risks associated with generative AI technology. While some believe that AI-powered products may improve efficiency and productivity, others worry about the impact on cybersecurity, search engine ranking, and profitability, says GlobalData, a leading data and analytics company.
From a cybersecurity perspective, the risks are clear. Cyber threats have become more sophisticated, and attackers are always looking for new ways to infiltrate and compromise systems. Misa Singh, Business Fundamentals Analyst at GlobalData, comments, with ChatGPT's release, cybersecurity professionals have been concerned about the potential risks related to cyber threats. Attackers could use this technology to craft more targeted and effective attacks, such as phishing emails, which could have serious consequences for businesses and individuals.
Furthermore, internet service providers are worried that ChatGPT may impact their search engine ranking, leading to decreased traffic on their platforms. This could be a serious problem for companies that rely on search engines to drive traffic to their websites and generate revenue.
Microsoft and Google have already announced plans to integrate these new AI models into their products, which has made other companies like Baidu Inc and Yandex NV worried. Baidu acknowledges that its success will depend on its ability to keep up with recent technological advancements and commercialization, which will require substantial investment in research and development. Yandex NV believes that the redistribution of search queries to new AI-based product formats might necessitate reorganizing tools or altering the capacity to monetize ad-based products.
While the potential benefits of ChatGPT and other AI-powered products are clear, the risks associated with them cannot be ignored. As the technology continues to evolve and integrate into various products, companies must carefully consider the potential risks and take appropriate measures to mitigate them. This may involve significant investment in research and development, as well as the development of new tools and systems to ensure accuracy and security.
Singh concludes, Ultimately, the success of AI-powered products will depend on the ability of companies to balance the potential benefits with the risks and take appropriate action to manage them.
