SPC's bakery brand Paris Baguette recently gained exposure on a nationwide scale as it made an appearance on the popular morning news show "FOX and Friends" in the United States.
The show, which features renowned Fox TV anchors and adopts a talk show format to present the morning news, is broadcast live for three hours every weekday from 6:00 am local time.
During the June 6 broadcast, the show embraced the theme of "Breakfast with Friends" and set up an outdoor studio in "FOX Square," located in front of the Fox News headquarters building in Manhattan, New York. The studio was beautifully adorned to resemble the ambiance of a Paris Baguette bakery cafe, setting the stage for the news segment.
As the show progressed, members of the public who were present at the outdoor studio, alongside the news hosts, had the opportunity to savor the delightful cakes, breads, and pastries offered by Paris Baguette. The attendees showered the products with praise, dubbing them the champions of breakfast.
The broadcast also featured an appearance by Darren Tipton, the general manager of Paris Baguette USA, who provided insights into the current status and future aspirations of the company.
An official from SPC revealed that since Paris Baguette's initial entry into the US market in 2005, the brand has focused on cultivating strong bonds with local communities during its early stages of operation. Paris Baguette has strived to foster a favorable brand image as a friendly neighbor, particularly when it had limited store presence and low awareness.
This objective has been pursued through experiential marketing initiatives, such as cake and sandwich classes targeting nearby residents, as well as social contributions through product donations to those in need.
Moreover, Paris Baguette proudly sponsored the LPGA Mizuho Americas Open Golf Tournament, which took place at the Liberty National Golf Club in New Jersey, offering picturesque views of the Statue of Liberty and the Manhattan skyline from June 1st to 4th.
Meanwhile, Paris Baguette operates approximately 130 stores across the US and has plans to secure an additional 160 franchise contracts within the year. In 2020, the brand established a local corporation in Canada and opened its first store in March of this year. Looking ahead, Paris Baguette aims to expand its footprint by opening 1,000 stores in the United States and North America by 2030.
