LG Electronics (LG) is embracing the fusion of art and technology through its luxury brand, LG SIGNATURE.
As part of its sponsorship initiatives, LG is supporting a remarkable ballet performance of the classic masterpiece 'Swan Lake' at the LG Arts Center SEOUL in South Korea.
Renowned French ballet master Angelin Preljocaj has choreographed this captivating performance, which will run from June 22 to 25. This is the second time LG SIGNATURE has sponsored performances at this venue, following its patronage of 'He Who Falls' by Yoann Bourgeois in November 2022.
Angelin Preljocaj is celebrated as a master of modern ballet and one of the most influential contemporary choreographers of the 20th century. After a four-year hiatus since Ballet Preljocaj's tour with 'La Fresque,' Preljocaj returns to Korea with his highly anticipated work.
Inspired by the creative vision of Marius Petipa, the original choreographer of 'Swan Lake,' Preljocaj adds his own inventive genius to create yet another extraordinary interpretation. One of the highlights of the performance is the captivating group dance sequences, featuring 25 ensemble dancers gracefully depicting the image of wild swans gliding across a lake.
Beyond the enchanting performance of 'Swan Lake,' attendees at LG Arts Center SEOUL will have the exclusive opportunity to explore the LG SIGNATURE exhibition zone, strategically located at the entrance of the LG SIGNATURE Hall. Carefully curated to complement the enchanting theme of 'Swan Lake,' these spaces offer a unique experience that extends the emotional impact of the performance beyond the theater's boundaries.
Meanwhile, the official debut of the LG SIGNATURE OLED M is scheduled for the second half of this year. Through dedicated exhibition and photo zones open to the public until July 22, LG aims to educate and showcase the premium value of LG SIGNATURE to customers visiting LG Arts Center SEOUL.
LG SIGNATURE serves as the official partner of prestigious institutions such as the Royal Philharmonic Orchestra in the United Kingdom, the American Ballet Theatre in the United States, and La Scala opera house in Italy.
