Samsung Enters the Gaming Market with Dedicated Online Store, Samsung Game Portal
Samsung Enters the Gaming Market with Dedicated Online Store, Samsung Game Portal
  • Jung So-yeon
  • 승인 2023.06.30 09:46
  • 댓글 0
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Samsung Electronics has revealed its plan to introduce the Samsung Game Portal, an exclusive online store dedicated to gaming, on Samsung.com across more than 30 countries worldwide. 

The launch will commence in late June, starting with the United States, the United Kingdom, Germany, France, Italy, Spain, and Brazil.

The Game Portal is designed as a comprehensive online store catering to gamers, aimed at significantly enhancing the convenience of browsing and purchasing gaming-related products. Customers will have easy access to a wide range of items, including smartphones, TVs, gaming monitors, and high-performance SSDs. 

Moreover, the portal will provide a consolidated platform for gamers, offering tailored gaming content based on their preferences and experiences.

Accenture, a renowned global professional services company, conducted a study in 2021 that shed light on gaming-related trends. The study revealed that half of the gaming population consists of cross-platform gamers who utilize multiple devices for playing games. 

On average, these gamers spend 16 hours per week gaming, eight hours watching gaming-related video content, and six hours participating in gaming-related communities.

In response to these customer trends, Samsung has meticulously designed the Game Portal to offer an impressive assortment of content. This includes gaming product information, expert reviews from both domestic and international sources, enticing product purchase benefits and offers, useful ideas to enhance the gaming experience, and the latest game-related news.

"Gaming has become an important part of consumers’ lifestyle, not just entertainment, especially for Millennials and Gen Z," said Evelyn Kim, Executive Vice President of the D2C Center at Samsung Electronics. "We will implement various initiatives to provide customers with a superior gaming experience, from purchase to use, by providing an environment that makes it enjoyable and easy to purchase gaming-related products." 

Among the notable products available on the Game Portal, the Galaxy S23 Ultra stands out. This smartphone is optimized for mobile gaming, featuring the high-performance Snapdragon® 8 Gen 2 Mobile Platform for Galaxy and a robust 5000mAh battery. 

Additionally, the Neo QLED TV offers an immersive cloud gaming experience without the need for a separate console through the Samsung Gaming Hub. Gamers will also be enticed by the Odyssey OLED G9 monitor, boasting a stunning 49-inch curved OLED screen that delivers an unparalleled gaming experience. 

Another highlight is the 990 PRO SSD, offering lightning-fast sequential read and write speeds of up to 7,450 and 6,900 MB/s respectively, resulting in faster loading times for PlayStation and DirectStorage PC games.

Meanwhile, to celebrate the launch of the Game Portal, Samsung is offering enticing discounts on bundles of gaming devices, along with various regional purchasing incentives that revolve around its recently released Odyssey gaming monitor and Neo QLED 8K products.


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