SPC Samlip announced on July 19 that it will export its Korean traditional pancakes "Raw Dough Pancakes" to the U.S. market.
The company aims to increase its engagement with local communities and expand sales by partnering with H-MART, the leading Asian supermarket chain in the United States. This strategic collaboration is set to take off on July 21, when SPC Samlip's latest product will hit the shelves in 26 H-MART stores across the country.
One of the key features of "Raw Dough Pancakes" is its incredible convenience. Packaged in an easy-to-use pouch, there's no need for additional water, ingredients, or defrosting. As a result, customers can enjoy a hassle-free cooking experience by simply squeezing the dough directly onto a frying pan. This innovation is perfect for those seeking delicious Korean cuisine that can be prepared quickly and enjoyed without any fuss.
What sets this product apart is the implementation of the High Pressure Processing (HPP) method during production. This cutting-edge technique ensures the sterilization of the food without applying heat, which in turn preserves the freshness, taste, and texture of the vegetables and other raw materials used. This means customers can relish the authentic flavors of Korean cuisine, just as if they were dining at a traditional Korean restaurant.
The decision to join forces with H-MART is strategic, as the supermarket chain is renowned for its commitment to providing diverse Asian products to its customers. With SPC Samlip's expertise in creating authentic Korean food, this partnership is expected to be a resounding success, appealing to both seasoned fans of Korean cuisine and newcomers eager to explore its delightful flavors.
Meanwhile, SPC Samlip's food exports have grown at an average annual rate of 15% over the past three years. Its main export items include more than 250 products and are sold to 56 countries including the United States, Australia, Hong Kong, and Europe.
