[LOS ANGELES, CA] POG®, the iconic 90s collectible brand, now reimagined as POG Digital, has joined forces with Theta Labs, a pioneering global blockchain company in the media and entertainment industry. This partnership marks an exciting collaboration between two leaders in their respective fields, with POG bringing over 30 years of credibility and authenticity within the collectibles landscape, including renowned partnerships with Disney, Marvel, Barbie, Pokemon, and more.
The aim of this alliance is to rekindle the cherished memories of Millennials and GenZs by launching a highly customized Theta Metachain subchain, along with a custom TNT20 utility token. By doing so, POG enthusiasts worldwide, who once collected Pogs in their childhood, can now experience hyper limited-edition POG collectibles that seamlessly integrate digital and physical experiences. These exclusive items will be available solely through the Theta patented POG Collector platform.
Kyler Frisbee, CEO of POG Digital, expressed their vision, stating, "POG has always been about fostering connections through playful competition and exciting art collection. Partnering with Theta Labs enables us to scale a dedicated ecosystem while bridging our collections across multiple blockchains, such as Solana, Ethereum, and Bitcoin. POGCHAIN will empower fans of all ages to engage with POG collectibles, play partner games with Pogs, and utilize Pogger coins in secure and transparent environments. We're not just bringing POG back to the limelight; we're propelling it into the future."
POGCHAIN™ has been thoughtfully designed to facilitate the authentication, trade, and integration of both physical and digital collectibles. Developers and POG Creators will have access to the Theta sandbox, allowing them to build, authenticate, and deliver their collectibles on-chain. This includes premium video content and exclusive experiences, secured by Theta's Patented Digital Rights Management (DRM) technology.
Mitch Liu, co-founder, and CEO of Theta Labs expressed excitement, saying, "When I was first approached by POG, it brought back dozens of amazing memories. I knew instantly that this collaboration would be the perfect fit for Theta infrastructure. Physical and Web3 collectibles share two common traits - they hold emotional value for their holders and provide complete ownership. POGCHAIN, built on the Theta Metachain architecture, along with the new TNT20 tokens on Theta network and video content, creates the foundation for a whole new ecosystem."
To commemorate POG Digital's first year in the web3 space, they are releasing their 1st Collector's Box in 25 years. Each of the 48 unique art pieces, updated from the POG Archives, originates on either the Solana, Ethereum, or Bitcoin blockchains. Physical POGs in the Collector's Edition Box will link directly to their blockchain originals for authentication. The limited-edition boxes will be exclusively available on ThetaDrop, with only 555 out of 750 boxes up for grabs on July 21st.
The Digital Redemption Box (NFT) includes various exciting components, such as a Collector's Edition Box of Limited Edition Pogs (physical), 12 POG® Packs in each Box (physical) — 6 Pogs + 1 Slammer (kini), all 52 Unique Pogs with Art from digital collections on SOL, ETH, and BTC, and much more. Collectors who acquire these digital boxes will also have the option to redeem their POGGER BOX on ThetaDrop for a physical collector's box with 12 packs shipped directly to their doorstep. The redemptions are set to commence in August 2023.
Anticipated to launch in late 2023 - 2024, alongside the release of the POGGER™ Coin, POGCHAIN™ promises to become the heart of the ecosystem. Acting as the platform's unifying digital currency, POGGER™ Coin will drive transactions, enhance rewards, and foster user and creator engagement. With Theta's inherent interoperability across multiple blockchains, POGGER™ Coin is positioned to become a crucial component for cross-platform commerce, further enriching the POG Digital experience.
