LG Electronics (LG) is actively supporting the bid of Busan, South Korea's second largest city, to host World Expo 2030.
As an official sponsor of The Amundi Evian Championship 2023, one of the prominent LPGA (Ladies Professional Golf Association) tournaments, LG is taking advantage of this prestigious event to raise awareness for Busan's bid.
Having been an official sponsor of the tournament since 2017, LG aims to utilize this platform to showcase its promotional video in support of Busan's World Expo bid. The championship, taking place at the Evian Resort Golf Club in France from today until July 30, provides an excellent opportunity for LG to engage with a global audience.
One of the standout features is the "LG SIGNATURE Hole" on the 5th teeing area, adorned with banners introducing LG SIGNATURE products and the brand to the tournament spectators. Players who achieve a hole-in-one at this hole during stroke play will be awarded premium LG SIGNATURE products, including the impressive LG SIGNATURE OLED 8K.
In addition to the on-course presence, LG is strategically displaying its products at the event. The LG SIGNATURE wine cellar will be showcased at the LG SIGNATURE product experience zone, while the LG SIGNATURE OLED 8K will be exhibited at the lobby of the Royal Hotel at Evian Resort, captivating tournament attendees with its top-notch picture quality.
To further amplify its message, LG has unveiled its "Live beyond." video through official LG SIGNATURE social channels and showcased it on large billboards at the Evian Resort Golf Club, commencing from July 26. The video epitomizes LG SIGNATURE's brand philosophy of experiencing life as art and ties in with the new campaign theme while promoting The Amundi Evian Championship.
LG has consistently embraced and communicated its culture and artistic endeavors, emphasizing the unique value of LG SIGNATURE, which seamlessly blends artistic value with innovative technology, elevating the customer experience to a premium level.
Notably, LG has recently sponsored the ballet performance of "Swan Lake" by the esteemed ballet master Angelin Preljocaj at the LG Arts Center Seoul, reaffirming its commitment to supporting artistic expressions.
“Through The Amundi Evian Championship, where the world’s top players come together, LG SIGNATURE effectively promotes its concept of ‘Live beyond.,’” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “The company will continue pursuing differentiated marketing efforts across various premium customer touchpoints.”
