CJ Foodville announced on August 21 that it has opened its 100th Tous les Jours store in the U.S., the Bronxville location, in the Manhattan neighborhood of East New York. Bronxville is known as a high-income neighborhood in New York State.
The Bronxville location is significant because it is the fifth Tous les Jours store in the United States to be opened by a multi-unit franchisee. It shows that Tous les Jours has a solid revenue model, with high profitability per store and what locals perceive as a unified business model.
In fact, over the past five years, Tous les Jours' U.S. store rollout has been consistently robust, with an accelerated pace of franchisee openings. From around 5-6 openings per year until 2020, the company has been opening more than 10 stores per year since 2021.
Franchisee penetration is over 90%, with sales per day per Tous les Jours store in the U.S. up nearly 20% year-over-year last year, and half of the franchisees are multi-unit operators with two or more stores.
Tous les Jours' growth is reflected in its performance. Tous les Jours has been profitable for five consecutive years after becoming the first of CJ Foodville's overseas subsidiaries to turn profitable in 2018. The first half of this year also demonstrated its growth, with a 50% increase in sales and a 250% increase in operating profit compared to the same period last year.
Since opening its first overseas store in the U.S. in 2004, Tous les Jours has established itself as a locally recognized brand with stores in 26 U.S. states, including Los Angeles, New York, New Jersey, and Massachusetts, with locations in key commercial centers.
The 100th store will be followed by 120 stores this year. The company aims to open 1,000 stores across the U.S. by 2030.
