CJ OliveNetworks' "Team MAXONOMY" partners with global marketing solution platform "Contentsquare" to expand its data marketing business.
As the need for data analysis and utilization increases, CJ OliveNetworks has formed "Team MAXONOMY" with data marketing solution experts within its data marketing organization to enhance its digital marketing capabilities.
"Team MAXONOMY" licenses data marketing solutions and provides consulting services to help companies maximize campaign performance through product and customer analysis.
Through this official reselling partnership with Contentsquare, Team MAXONOMY will sell Contentsquare's digital customer experience analytics solution to the domestic market, as well as provide consulting and implementation support for customers.
Contentsquare's solution quantifies and visualizes user behavior on the web and in apps to provide specific insights. Click-through rates and time spent, customer journeys, and traffic by page area can be analyzed in detail and are easy to implement and use compared to other solutions.
Contentsquare is a data analytics platform company ranked #66 on the Forbes 100 list of the world's largest cloud companies, with more than 1,000 global enterprises and 1.3 million customers.
Team MAXONOMY will expand its data marketing business and strengthen its expertise to target the market through this partnership with Contentsquare, following its existing official Korean partners of global data analytics solution "Amplitude" and marketing automation solution "Braze".
"Partnership with Contentsquare, a global specialized data analytics platform company, provides us with additional solutions to support customer experience design," said Ha Jae-young, Head of Data Marketing at CJ OliveNetworks. "We will continue to provide high-quality MarTech solution management services by fully utilizing our data marketing capabilities, including CJ ONE membership, advertising, and solutions."
Gilad Zubery, Managing Director of Global Partnerships at Contentsquare, said, "The partnership with CJ OliveNetworks is significant as it brings the importance of digital customer experience analytics to the Korean market with a focus on solution advancement."
Meanwhile, Team MAXONOMY will be hosting a data marketing conference, The MAXONOMY 2024, in November, with partners including Contentsquare and Braze.
