Silverstone, UKㅡ David Brown Automotive, a renowned symbol of British craftsmanship, innovation and enduring design, has launched the Mini eMastered, marking a significant milestone in the company's history.
The Mini eMastered is an all-electric vehicle that represents a departure from convention for David Brown Automotive, setting a new benchmark in zero-emission urban driving refinement. This creation combines the brand's expertise in crafting creating custom luxury vehicles with the iconic styling of classic cars.
David Brown Automotive has been recognized for its expertise in modernizing the classic Mini and reinventing it as a clean, electric vehicle fit for today's roads. The Mini eMastered embodies the harmonious blend of timeless aesthetics and electric propulsion, offering a redefined driving experience for the modern age.
Performance:
The Mini eMastered offers a quiet and efficient driving experience, thanks to its powerful all-electric drivetrain. Weighing just 640kg, the same as the original Internal Combustion Engine (ICE) Mini, it uses the latest electric technology, with a compact Zonic 70 motor producing 72kW (97hp) and 175Nm of instantaneous torque. In Sport mode, the Mini eMastered accelerates from 0 to 62mph in just 8.5 seconds and has an electronically limited top speed of 92mph.
Its lightweight construction and highly efficient powertrain result in a WLTP-certified range of 110 miles from its 18.8kWh battery. Charging is convenient, with support for up to 6.6kW AC charging via a port cleverly integrated into the original fuel filler location. A full battery charge takes approximately 3 hours* using a standard home wall outlet or dedicated electric charging infrastructure (*charge time may vary depending on charging infrastructure).
Classic design, modernized:
The enduring charm of the classic Mini is given a contemporary facelift through meticulous craftsmanship by David Brown Automotive's skilled artisans. While retaining its iconic silhouette, the Mini eMastered incorporates interior enhancements and an electrified powertrain to create a blend of classic aesthetics and modern functionality. It represents a classic car seamlessly integrated with the electric technology required for urban living.
Sustainable luxury:
The Mini eMastered underscores a commitment to sustainability that extends to every aspect of this vehicle. Owners have the freedom to specify materials to match their exact preferences. By using zero-emission technology, David Brown Automotive ensures that its classic and contemporary models contribute to a cleaner future without compromising on performance or luxury, providing peace of mind for drivers and owners alike.
Personalization Excellence:
As with all David Brown Automotive creations, the Mini eMastered offers a comprehensive range of bespoke options, allowing each vehicle to be tailored to the specific tastes of its discerning owner. This level of customization ensures a unique and exclusive driving experience.
Technological innovation:
The Mini eMastered transcends its classic heritage to become a modern city car that incorporates new technologies to enhance the driving experience. These innovations range from the seamless integration of an electric vehicle platform to a contemporary infotainment system with Apple CarPlay and Android Auto. The Mini eMastered sets a new standard for those seeking a modern classic that delivers a clean, quiet, and comfortable driving experience.
"The introduction of the all-electric Mini eMastered reaffirms David Brown Automotive's prominent position as a pioneer in the luxury automotive sector," said Michelle Gay, director of sales and marketing at David Brown Automotive.
"Electrifying an iconic model while maintaining the expected levels of reliability, performance, and quality is a unique challenge. The Mini eMastered captivates hearts and minds and embodies our passion, vision, and commitment to sustainable luxury for the present and the future.
With an unwavering dedication to British craftsmanship, innovation, and sustainability, we have earned global acclaim for our handcrafted automotive masterpieces. Today, we are proud to unveil our electric future.
This venture into electric mobility opens doors for enthusiasts, collectors, and current David Brown Automotive owners to commission their own electrified model. The first example of this transition will be unveiled later this fall, symbolizing a future where timeless classics coexist seamlessly with cutting-edge technology.
