FILA has announced today the launch of the ‘Motorcore Collection’ with global brand ambassador Han So-hee. With a heritage spanning over a century, FILA continues to partner with Han So-hee, while tapping into the brand’s rich history in sport.
The ‘Motorcore Collection’ by FILA takes inspiration from the motorsports category, which has been a part of the brand’s sports heritage. FILA has previously collaborated with motorcycle and sports car brands such as Ducati and Ferrari in the 2000s, to develop motorsports collections. Incorporating Han So-hee’s distinctive personality with FILA’s unique motorsports heritage, the new collection is characterized by a rugged sensibility, while exuding a sense of freedom and sophistication.
With the ‘Motorcore Collection, FILA is highlighting a popular trend this season, known as the ‘Bikecore Look.’ The ‘Bikecore Look’ combines the elements of bikes with the previous ‘Normcore’’ trend. It refers to fashion that combines leather jackets or boots with everyday wear. With an aesthetic inspired by motorcycles and bikes, FILA’s new collection is perfect for showcasing the latest trends of the FW season.
The ‘Motorcore Collection’ offers designs that allow for a relaxed and stylish fit. The line features styles that are strong and bold, even in casual and comfortable outfits and when matched with various outerwear or leather items, suggesting a special ‘Bikecore Look’ for this season.
The campaign video for this collection has also been released, and it features a visually stunning and cinematic concept. Han So-hee adds a special touch, incorporating her own personal style into this collection.
The featured pieces within the ‘Motorcore Collection’ are the ‘Motorcore Padded Jacket’ and ‘Motorcore Colorblock Pants.’ Designed with a focus on one of the brand’s signature colors, red, the materials and patch details evoke a strong motorsports mood. Fans can recreate the look that Han So-hee showcased in the photoshoot by wearing the matching top and bottom.
Another standout item is the ‘Cutout Point Set-Up,’ which features front cut-out details and color-blocking designs. The set consists of a lightweight hooded jacket and pants with adjustable straps at the hem, allowing wearers to pair them together as a set.
A FILA representative said, “We find it very meaningful to present a new collection that incorporates Han So-hee’s unique point of view and interpretation of our brand’s iconic heritage and designs. We hope that this season we can provide comfortable and stylish fashions for those who are eager for a new look that evolves from this trend.”
The ‘Motorcore Collection’ and the campaign video featuring Han So-hee can be viewed through the FILA online and offline channels.
