In the dynamic landscape of hybrid work platforms, Cisco took center stage at WebexOne 2023 with a robust focus on artificial intelligence (AI). The event, which seamlessly blended in-person and virtual experiences, showcased Cisco's commitment to infusing AI innovations across its entire Webex platform, including software, devices, collaboration tools, contact centers, and CPaaS. GlobalData, a key player in data and analytics, highlights Cisco's distinctive approach to integrating AI across the ecosystem, leveraging its deep expertise in networking and security.
Commenting on Cisco's standout performance, Gregg Willsky, Principal Analyst for Enterprise Technology and Services at GlobalData, said, "AI dominated the announcements, supporting Cisco's commitment to injecting the technology into every nook and cranny of the Webex platform, most notably through the 'Webex AI Assistant,' its new virtual agent."
In analyzing Cisco's progress, GlobalData notes the introduction of attention-grabbing features such as "Webex AI Assistant" - a direct response to competitors such as Microsoft's "Copilot," Google's "Duet AI," and Zoom's "AI Companion." Cisco also unveiled its own AI codec to improve voice clarity in meetings and calls.
Willsky observes, "Cisco is riding the winds of change that have swept across hybrid work platforms.
The resurgence of feature competition in the wake of the COVID-19 pandemic has prompted platforms to engage in "wars" to demonstrate superior capabilities. Cisco aims to differentiate itself by not only integrating AI extensively, but also by promoting its AI innovations in both software and hardware, coupled with its long-standing capabilities in networking and security.
"As companies envision the future of work, they are looking to transform the workplace and bring employees back to the office," Willsky said. While technology plays a key role in this transformation, Cisco's unique position is its deep expertise in collaboration, networking and security. Willsky concluded, "Enterprises need to take a holistic view of the impact on the employee experience, the underlying infrastructure, and avoiding disruption. Cisco is uniquely positioned because of its deep expertise in collaboration, networking, and security.
