Samsung Electronics America announced, Samsung Electronics America has partnered with Liberty Media and Las Vegas Grand Prix, Inc. to introduce Samsung display technologies to the highly anticipated FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023.
On November 18, as the race kicked off in Las Vegas, spectators worldwide witnessed the brilliance of Samsung display technologies illuminating the Las Vegas Grand Prix pit building.
The impressive showcase included three extra-large grandstand screens boasting a total of 3.8 million pixels, a dynamic tight-pitch display serving as a backdrop for the entry escalator, and a captivating LED display in the shape of the F1 logo that graces the 1,000-foot-long pit building rooftop—so bright that it's rumored to be visible from outer space.
“As F1’s viewership skyrockets in the U.S., Liberty Media and the Las Vegas Grand Prix are focused on delivering the most memorable experiences for fans in attendance as well as viewing the broadcast around the world,” said James Fishler, Senior Vice President of the Display and Home Entertainment Divisions, Samsung Electronics America. “The 2023 Las Vegas Grand Prix is a turning point for the sport of racing, as the installation of these best-in-class Samsung displays dramatically adorns the Las Vegas Grand Prix pit building and revolutionizes how fans in the grandstands watch this race.”
The 28,166-square-foot 10mm LED display, with over 22 million pixels, spans a remarkable 481 feet, exceeding the length of a football field. Mirroring the shape of the F1 logo, this display captivates viewers at home, offering immersive and close-up views of the race as broadcasters leverage its capabilities.
Adding to the spectacle, a 1,480-square-foot 3.9mm LED escalator display, designed to create a "wow" moment, presents stunning content using over 9 million pixels. Meanwhile, the grandstands feature three 941-square-foot Samsung 8mm LED displays, boasting over 1.2 million pixels each. These displays are strategically positioned to enhance the in-person viewing experience, ensuring no action is missed.
Equipped with Samsung's latest HDR10+ technology, the new displays boast over 8,000-nit brightness, ensuring dynamic image quality even on the sunniest of days. The combined LED pixels on the F1 Rooftop Logo, Escalator Trapezoid, and three Grandstand displays exceed 33 million, covering an impressive 32,000 square feet—enough to lap the Las Vegas Strip Circuit two and a half times.
