Coventry, December 6, 2023 - Today marks the launch of an all-new British luxury brand that will become the epitome of automotive coachbuilding - Allesley.
Bringing to life the most exclusive ultra-luxury cars, distinguished by exquisite design and unparalleled quality, for a clientele ranging from OEMs to ultra-high-net-worth individuals, Allesley will become the guardian of coachbuilding worldwide.
Based in the historic home of coachbuilding, Coventry, where bespoke car design dates back to the early 20th century, Allesley channels decades of heritage and expertise to focus on the resurgence of interest in unique, bespoke, personalized vehicles.
Supporting elite brands seeking to further elevate their product offerings to the top one percent of their customer base, as well as individuals looking to expand their collections and realize their ultimate dream cars, Allesley will create remarkable commissions that set new standards for luxury and design.
Driven by a highly experienced design, engineering and production team, all of whom have spent decades working in-house for the world's leading luxury automotive brands, Allesley combines traditional handcrafted coachbuilding skills with contemporary digital and virtual design to deliver impeccable and repeatable build quality.
Paul Abercrombie, CEO of Allesley, commented: "At Allesley, we're taking the art of coachbuilding to new heights by commissioning the world's finest cars and raising the bar for design and craftsmanship. We are passionate about pushing the boundaries of innovation while preserving the traditional methods of our craft.
"Allesley will realize the pinnacle of ultra-luxurious, ultra-exclusive vehicles, designed, engineered and manufactured to the highest possible standards in the historic home of coachbuilding - Coventry. Our innately British luxury brand will transcend all existing standards for bespoke motoring, taking design, technology and creativity to new heights for a discerning global customer base".
A new brand born from decades of bespoke vehicle expertise
Based in a dedicated location on the same 1930s Art Deco site as partner HPL Prototypes (HPL), Allesley draws on the consummate skills of the leading automotive concept car and prototype builder.
Tracing its roots back to the fifties and sixties and founded a quarter of a century ago, HPL is steeped in a rich automotive coachbuilding culture and has supported the design and manufacture of some of the world's most memorable and cutting-edge concept and prototype cars for a roster of global OEMs.
Chris Devane, CEO of HPL Prototypes, said: "HPL's reputation for helping OEMs realize their project vision through bespoke concept design and prototyping is exemplary. However, HPL has always been - and will always be - a purely commercial service provider. We have deliberately flown 'under the radar' and emphasised confidentiality because that is what our automotive OEM clients demand.
"As we celebrate our 25th anniversary, the time is right to launch Allesley. This remarkable and exciting new brand will draw on our world-leading expertise and, with a dedicated new team, bring bespoke vehicles to life for a new audience."
While HPL will continue to serve the automotive industry on a purely commercial basis, Allesley will operate as a separate - but technologically linked - brand, able to draw on HPL's unrivaled expertise, including state-of-the-art CAD design studios with state-of-the-art modeling, milling, trim and paint shops, combined with a carbon fiber center and OEM-level customer concept and experience suite.
The unparalleled capabilities within Allesley are then focused on pushing the boundaries of coachbuilding for two distinct audiences: automotive manufacturers and private individuals who demand the finest in coachbuilding services.
The Coachbuilder of Choice for Luxury OEMs
For the world's leading luxury automotive brands, Allesley offers the ultimate coachbuilding service, combining unparalleled craftsmanship with the latest digital techniques, and crucially, the ability to work to OEM-grade gateway processes and timescales. It is this unique expertise that makes Allesley the coachbuilder of choice for low volume, or even complete one-off, ultra-prestige vehicles for the world's leading luxury car manufacturers.
The ultimate in private commissions
For Ultra High Net Worth Individuals (UHNWI), Allesley will work with a client to translate their dream, which could be a sketch on a page, into a fully engineered and manufactured vehicle, creating a one-off commission that is completely unique and personalized.
The Allesley team believes passionately in pushing the boundaries of innovation while preserving traditional coachbuilding methods, with the aim of not only creating exceptional vehicles, but also providing customers with a truly memorable experience.
Paul Abercrombie, CEO of Allesley, continues: "For OEMs, our unique strength lies in our ability to integrate seamlessly into the processes of established corporate automotive environments, coupled with our commitment to meeting their specific timelines. It's not enough to specialize in bespoke design and manufacture. What truly sets us apart is our methodical and structured approach that not only enhances the customer relationship, but also ensures the success of the end product. Our commitment to pushing the boundaries of coachbuilding further distinguishes Allesley from others in the industry.
"For an ultra-high-net-worth individual, it's not just our exceptional technical capabilities that set Allesley apart, it's the quality of the customer journey. From the moment a private client engages with Allesley, the experience they receive is exemplary. From the latest digital showroom techniques that allow a client to remain immersed and engaged in their commission wherever they are in the world, to the on-site refinement and specification of materials and paint colors, the personal service provided by the Allesley team will eclipse all existing standards."
Allesley's first ultra-luxury commission
Allesley's first ultra-luxury SUV will be unveiled next year. Taking an existing world-leading luxury product, Allesley's craftsmen have significantly enhanced every element of this private commission, with a new coachbuilt body and luxurious interior that takes material quality, craftsmanship and surprising and delightful features to a new level.
Supported by the very best component and material suppliers, predominantly from the UK's indigenous supply chain, Allesley's first bespoke commission will retain the ethos of the original, but enhanced and reimagined in every conceivable way.
Paul Abercrombie, CEO of Allesley, concludes: "Allesley's first commission will redefine the standards by which bespoke vehicles are judged. It will combine
It will combine world-class precision design and manufacture with unparalleled quality, underlining our position as the new global leader in ultra-luxury coachbuilding and setting the tone for what will become a growing portfolio of some of the most exclusive vehicles ever seen."
