Construction industry: integration of augmented and virtual reality technologies
Construction industry: integration of augmented and virtual reality technologies
  • Lee Jun-sung
  • 승인 2023.12.08 13:17
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The impending transformation of the construction industry looms large as augmented and virtual reality (AR/VR) technologies become integral to its operations. This seismic shift promises to redefine the design, planning, and execution of construction projects. GlobalData, a leading data and analytics company, highlights the collaborative potential of AR/VR technologies, extending their impact to project management, safety training, and customer problem resolution.

According to Saurabh Daga, Associate Project Manager of Disruptive Tech at GlobalData, the integration of AR/VR has the power to revolutionize design and planning processes. Augmented reality facilitates real-time visualization and adjustments, minimizing errors and the need for revisions. Virtual reality, on the other hand, immerses stakeholders in 3D project representations, fostering alignment prior to the actual construction phase. Beyond design, these technologies streamline project management and collaboration by enabling real-time interaction from any location. They also enhance safety training by simulating on-site hazards in virtual environments, reducing the risk of accidents.

The impact of AR/VR technologies extends beyond theoretical discussions, with real-world examples reshaping the real estate and construction sectors. A notable collaboration between US startup Vizalogix and construction solutions provider Texada exemplifies this transformation. By combining Vizalogix's AR-enhanced video calling solution with Texada's platform, the partnership improves communication between construction equipment dealers and technicians, resulting in faster problem resolution for customers.

GlobalData's Disruptor Intelligence Center highlights significant AR/VR advancements in the construction sector. Examples include Trimble's AR app for construction workers in the US, UK construction tech startup XYZ Reality's AR headset for on-site building information modeling (BIM), and US construction equipment manufacturer ACECO's augmented reality (XR) and IoT-enabled equipment health monitoring system.

In summary, Daga emphasizes the immense potential of AR/VR technologies in the construction industry. These technologies are poised to be game changers, driving advances in efficiency, safety and quality. However, the industry must address challenges such as the need for significant initial investment, specialized workforce training, and seamless integration with existing technology infrastructures. Overcoming these challenges is essential to unlocking the full potential of AR/VR in the construction industry.


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