SK Innovation CEO Park Calls for Sustainable Growth in 2024 Through Fundamental Competitiveness Boost
SK Innovation CEO Park Calls for Sustainable Growth in 2024 Through Fundamental Competitiveness Boost
  • Jung So-yeon
  • 승인 2024.01.04 10:01
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SK Innovation CEO Park Sang-kyu / Courtesy of SK Innovation
SK Innovation CEO Park Sang-kyu / Courtesy of SK Innovation

CEO Park Sang-kyu of SK Innovation has urged a commitment to sustainable growth in 2024 by bolstering the fundamental competitiveness of SK Innovation affiliates. 

In his New Year's message to the members of SK Innovation affiliates, CEO Park highlighted the importance of comprehensive structural improvements and the development of robust portfolios across all business sectors.

“SK Innovation has been working all this time to take a leap forward as a Green Energy & Materials Company,” said CEO Park. He encouraged all the members of the company while evaluating the business performance, saying that “With SK Innovation at the forefront, we have created together the blueprint for Carbon to Green through your dedicated efforts to innovate new business portfolios based on differentiated green technologies for each business.”

CEO Park emphasized the necessity for all SK Innovation affiliates to secure competitiveness in their fundamental businesses and actively implement strategies in the face of super-uncertainty. 

He also stated, “This year will be a more challenging year ever due to unstable global politics including geopolitical conflict and global market being divided into discrete block.” “We should collect our capabilities to secure survival and enhance fundamental competitiveness for driving sustainable growth,” he continued.

He specifically mentioned that “There is an urgent need to improve our fundamentals to survive in a global business environment where survival is threatened.” “I would like to revisit the overall direction of our strategy from the perspective of efficiency, namely input versus output, and seek ways to enhance competitiveness,” he added. “Sources of inefficiency and waste need to be identified and addressed.”

He stressed that “I would like to dispassionately assess SK Innovation portfolios in terms of past and current performance, future outlook, profitability, competitiveness and risks. Based upon such assessments, we need to make efforts to properly distribute the limited resources we have.” He also emphasized the enhancement of synergy, efficiency of resources from the perspective of SK Innovation affiliates, and the maximization of advantages of SK’s unique management – “sharing together.”

He said, by looking back on the SKMS management philosophy, SK members should overcome the crisis together by actively implementing the corporate culture by themselves.

He also said “I ask you to be faithful in your daily life to personal commitment to contribute and grow together with the company, corporate culture of encouraging voluntary and willing attitude and people-centered culture built on mutual respect.”

And he continued “SK Innovation will surely overcome challenges with our accumulated strength. I will do my utmost to make sure that you feel a sense of achievement, grow your capability and enjoy your work. Let us all work together this year so that we can help to build greater and more sustainable happiness.”


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