LG Display has revealed its intention to showcase its latest OLED products at CES 2024, incorporating proprietary technology that redefines customer values.
The exhibition will feature two booths at the Las Vegas Convention Center (LVCC), with the primary booth situated in the North Hall and a dedicated booth for automotive displays in the West Hall.
With the overarching theme of "A Better Future," highlighting LG Display's cutting-edge OLED technologies, the company aims to present various display solutions that can transform consumer lifestyles. Specifically, the focus will be on large-sized OLED technology and next-generation automotive display solutions optimized for Software Defined Vehicles (SDVs).
In the main North Hall booth, LG Display will unveil a range of large-sized OLED technologies surpassing the limits of OLED picture quality. This includes TVs, gaming monitors, and Transparent OLEDs. Notably, the company will introduce its latest OLED TV panel, leveraging the innovative 'META Technology,' a significant advancement achieved after a decade of OLED innovation.
LG Display's gaming OLED panels, ranging from 20 to 40 inches, will also be showcased, featuring the world's first 480Hz ultra-high refresh rate for a smooth and sharp gaming experience. The incorporation of 'META Technology' enhances image quality and reduces external light reflections during darker scenes.
Additionally, LG Display will present its lineup of Transparent OLEDs, ranging from 30 to 77 inches, offering unique applications for retail spaces and providing new shopping experiences. The transparency rate achieved by LG Display's Transparent OLED allows for seamless replacement of glass windows, accurate color expression, and design flexibility.
In the West Hall booth, LG Display will focus on its ultra-large 'Pillar-to-Pillar (P2P)' display solution optimized for Software Defined Vehicles (SDV). This solution integrates various automotive display technologies, such as P-OLED, ATO (Advanced Thin OLED), and LTPS (Low-Temperature Polysilicon) LCD.
The 'Ultra-large P2P P-OLED' seamlessly combines a '12.3-inch P-OLED' dashboard display and '34-inch P-OLED' center screen, creating a sophisticated design covering the entire dashboard. The '48-inch P2P LTPS LCD' offers an expansive screen for drivers and passengers to access driving information and entertainment features.
LG Display will also introduce innovative solutions, including the 'Switchable Privacy Mode (SPM)' to enhance driver focus and new in-car experiences like the '17-inch Foldable OLED' for Rear Seat Entertainment (RSE) and the '18-inch Slidable OLED' hidden in the ceiling.
Moreover, LG Display will showcase technologies designed to enhance aesthetic appeal, such as 'Under Display' to conceal cameras and 'Decorative Film' that transforms screens into materials like wood or carbon when inactive.
