Samsung Electronics has announced that the 2024 edition of The Frame has achieved Pantone Validated ArtfulColor certification from Pantone, a globally recognized authority in color standards.
The Frame's advanced adaptive color technology, the key feature highlighted by this certification, ensures an outstanding color reproduction capability. This capability is designed to meet Pantone's exacting standards for authentic color that is nearly indistinguishable to the human eye under standard lighting conditions.
The Pantone Validated ArtfulColor certification involves evaluating displays to determine if they can faithfully simulate a range of physical Pantone Color cards and Pantone SkinTone color cards. This assessment is conducted under CIE standard illuminant D65, which replicates illumination that is more-or-less equivalent to the average midday light in Western or Northern Europe.
What sets The Frame apart is its distinction as the world's first display in the industry to meet this stringent Pantone validation.
“Consumers are expecting more out of The Frame,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Our aim is to always provide the best possible customer experience, and in the case of The Frame, this is accomplished by giving users a display that portrays art in a way that is true-to-life. We’ve achieved this with the Pantone Validated ArtfulColor certification and will continue to work towards optimizing the viewing experience further.”
“After evaluating Samsung The Frame in standardized ambient lighting, we were very pleased with the high quality of the on-screen Pantone color reproduction,” said Iain Pike, Senior Global Director of Product and Licensing at Pantone. “These results are duly reflected in the award of the world’s first television to earn the Pantone Validated ArtfulColor designation. Visually, we can also confirm the lifelike quality of the displayed colors and skin tones compared to the physical swatch cards, as observed by our technical team during the evaluation process. This is a truly unique, value-added capability of Samsung The Frame we tested.”
The Frame’s Art Mode is specifically designed to exhibit artwork and photographs with true-to-life colors under standard lighting conditions such as at homes or galleries. It offers viewers an immersive and authentic art viewing experience by intelligently adjusting brightness and hues to optimize the image for ambient lighting conditions.
