Amorepacific's Astura announced on January 22 that it is entering the Vietnamese market.
In addition to entering Shopee's brand hall, the largest online shopping platform in Vietnam, Astura will also enter all 17 stores of Beauty Box, an offline multi-brand store. Through this, the brand will introduce 16 products, including the brand's flagship Acica 365.
The flagship product, Astura Acica 365 Traces Soothing Serum, has received the best customer response during pre-marketing activities in Vietnam since June last year.
Amorepacific will also hold a promotional event to mark the brand's official launch, introducing the brand and products to local media and influencers at Ho Chi Minh Park Hyatt Saigon.
The company will showcase Vietnamese customers' favorite products, including Acica 365 Traces Soothing Serum, Atobarrier 365 Hydro Soothing Cream, Derma UV 365 Red Calming Tone-up Sunscreen, and Theracne 365 Clear Deep Cleansing Foam, selected through a preliminary survey, along with consultations on skin concerns by expert counselors.
