BHC chicken announced on Jan. 29 that it has opened its first Thai restaurant, BHC Central World, in Bangkok, marking its entry into Thailand.
BHC Central World, the first BHC Chicken restaurant in Thailand, opened last weekend and is located in Central World, one of the largest shopping districts in Bangkok, the capital of Thailand.
Central World is a complex shopping mall with more than 500 stores, including global brands such as Apple and Nike, and is considered a must-visit for international tourists due to its large number of young people and frequent events such as food festivals.
The bhc Central World store is located in a 179-square-meter store with a total of 90 seats. In particular, the yellow interior, which symbolizes bhc chicken, is used to create a bright and warm family restaurant atmosphere where couples and families, the main customer base of the shopping mall, can enjoy their meals.
BHC Chicken will introduce a menu of local specialties to target the Thai market. To reflect the local interest in K-food, the company has also launched Korean dishes that go well with chicken, such as tteokbokki.
