SAN FRANCISCO - Meltwater, a prominent global provider of media, social, and consumer intelligence, has embarked on a transformative collaboration with Microsoft. This collaboration marks Microsoft's endorsement of Meltwater as a global provider of media intelligence on a massive scale. The partnership aims to deliver an integrated communication insights solution, leveraging Meltwater's leading listening tools in conjunction with Microsoft's renowned technology stack, including Azure, Microsoft 365, and Microsoft Teams. By combining advanced AI services from Microsoft with user-centric design principles, this solution is poised to redefine the customer experience, translating data into actionable dialogue for improved collaboration and swift responses to critical business intelligence.
In a strategic move, Meltwater has committed to making Microsoft Azure its preferred cloud platform for future deployments, solidifying a multi-year agreement.
In the age of AI, organizations crave user-friendly solutions that enhance productivity, efficiency, and creativity. Meltwater is leveraging its vast data repository and building upon Microsoft's AI technologies to unlock data-driven insights and facilitate better decision-making. Together, they are developing a next-generation AI-powered offering, prioritizing customer value to address pressing challenges with unprecedented speed.
This innovative solution will empower enterprise users of Copilot for Microsoft 365 and Microsoft Teams, who are also Meltwater customers, to seamlessly access real-time insights from Meltwater's global data set. This includes brand mentions, sentiment analysis, key issues, and competitive benchmarking, presented in an easily actionable format within the Teams interface. This builds upon Meltwater's existing integration with Teams, which already delivers AI-powered alerts to over 1500 Meltwater customers.
John Box, CEO of Meltwater, expressed excitement about the partnership's potential, stating, "By harnessing the power of Microsoft's technology stack and AI capabilities, we're pushing the boundaries of our existing integration further, allowing users to interact with Meltwater’s analytics tools through intuitive dialogue, asking questions and receiving insights as if they were conversing with a data-savvy colleague."
Furthermore, Meltwater's collaboration with Microsoft extends its reach as a global provider of media intelligence, serving Microsoft Communications and its stakeholders with real-time insights across teams and geographies. Steve Clayton, Vice President of Communications Strategy at Microsoft, highlighted the transformative impact of this collaboration, emphasizing the shift from hindsight reporting to real-time, AI-powered predictive insights.
To ensure widespread accessibility, Meltwater will be featured in the Azure Marketplace, enabling all Microsoft customers to effortlessly deploy Meltwater solutions. This integration of deep data insights with the trusted Azure cloud platform underscores the partnership's commitment to delivering market-leading solutions.
Doug Balut, SVP of Global Alliances and Partnerships at Meltwater, expressed enthusiasm about the partnership's potential, affirming, "Meltwater is extremely excited to begin this powerful partnership with Microsoft, where the real winners will be our joint customers, who have access to market-leading solutions run on the leading cloud platform."
