Denver, CO- ITEM Systems, a Web3 software engineering company delivering solutions that bridge the physical and digital worlds announced on February 28, that is launching a bespoke blockchain-based activation for ETHDenver in collaboration with DENVER WALLS Festival, taking place from February 23rd to March 31st. Through the activation, locals and visitors to Denver can use their smartphone to tap-scan any two of 17 murals across the River North (RiNo) Art District, commissioned through the latest DENVER WALLS Street Art Festival, to redeem rewards at local businesses. The initiative aims to better connect the Web3 community descending on the city for the annual event with local enterprises, artists, and vibrant Denver areas.
Tyler Adams, Cofounder of ITEM Systems, said: “ETHDenver will see a wave of people enter the city – some for the first time – giving Denverites a unique opportunity to showcase all of what the city has to offer. Originally envisioned by the DENVER WALLS team, this convergence of art, technology, business, and community will expose more visitors to the rich culture on offer in burgeoning areas of the city like RiNo.”
ITEM Systems and DENVER WALLS initially joined forces in September 2023 to bring interactive art experiences backed by blockchain to the city of Denver, Colorado. Completed by local and international world-class muralists, each of the 17 unique artworks is paired with a bronze plaque fitted by ITEM Systems that can be scanned by smartphone to reveal more information about the artist and work. These plaques will now also unlock local business rewards. For ETHDenver, ITEM Systems and DENVER WALLS have partnered with local microbrewery Ratio Beerworks to offer customers who have scanned at least two plaques a ‘Buy One Get One’ deal from the beginning of the event through to the end of March.
Jason zumBrunnen, Co-Founder at Ratio Beerworks, said: “The RiNo Art District is a great showcase of creativity in the Mile High City. By partnering with ITEM Systems, we are excited to welcome in visitors for some great beer and music after exploring and interacting with the art of our neighborhoods. As a small business, incorporating this blockchain-backed rewards program is incredibly easy and has the potential for real positive impact for our business.”
Ally Grimm, Street Artist and Director of DENVER WALLS, said: “The goal of DENVER WALLS is to rejuvenate our urban environments and elevate Denver’s reputation for artistic expression and community spirit.
