DL E&C recently announced on March 20th that its brand guideline, "OUR CREED," and the construction documentary "Lifestyle Builder," chronicling the development of the Acro Seoul Forest, won two awards at the iF Awards in Germany.
"OUR CREED" secured the iF Award in the 'Brand Guidelines & Design Strategy' category after receiving the 'Red Dot Design Award' and 'IDEA Design Award' last year, completing a hat-trick of victories in the world's three major design awards. Achieving such a grand slam in this category is highly unusual, not only in Korea but also internationally.
In particular, DL E&C has once again set a record after achieving the Grand Slam in 2020 with the design of the high-end residential brand 'ACRO,' showcasing its brand and design competitiveness on the global stage.
"OUR CREED" is a brand guideline reflecting DL E&C's brand management philosophy and design strategy for its residential brands, ACRO and e-Life. It embodies the 'beliefs' that everyone involved in the two brands should uphold.
Following "OUR CREED," Lifestyle Builder secured the iF Design Award in the Book category. This marks the first time a construction publication has been honored in the Book category at the iF Design Awards.
Lifestyle Builder documents the project journey of Acro Seoul Forest, a landmark in Seongdong-gu, Seoul.
