Trade with Korea - the sixth largest exporter and the tenth largest importer in the world - the fast survivor of the global financial crisis. Meet Korean IT - highly advanced -reasonable priced products and technologies. The signal comes from only a few steps away from the Brand Promotion Team of Korea Trade-Investment Promotion Agency (KOTRA): IT convergence industry team and Software Industry Team. Individual but as a whole, this ice breaker generates for a common goal: trade. Here, the new project of IT convergence industry team, which is Company Consortium, comes up as a significant subject.
Director General Yang Jang-suk of IT convergence industry team is starting New Year with new approach. KOTRA IT convergence industry team formed consortium with 4-5 card reader and RFID chip companies. The team is to study emerging markets around the world to further speak on behalf of the customers. "We carry business based on our customers' demand. This is the time where we question what we hadn't done for our customer. Another angle we are focusing on this year is network with the global mobile players. We are planning to invite them this year to conduct numerous buyers meetings with Korean related parties. Beginning with Haier, HP, Telkomsel, and Sony Erricson are only a few global players that are lined up to visit Korea this year.
Global Mobile Vision is getting a makeover. This year, the 4th GMV will serve clearly as an exhibition to create a trade pool. KOTRA is trying to expand its exhibition size and participants. Director General Yang Jang-suk believes that Korean companies need more than a single day to interact fully with foreign companies abroad, study the region, and understand the market. About fifty companies this year will be given two days at the trade tour overseas (Korea ICT Roadshow).
Working closely with the IT convergence industry team, the Software Industry Team brings fresh ideas on the table as well. According to Director Jo Eun-ho, 120 different sized software consortiums have already been formed to globalize the Korean software industry. In 2010, outstanding records from Korean SMEs shined a ray of hope in software exports. Infinite Healthcare's Medical Imaging System was chosen as the best system for the hospitals that have less than 200 beds. Digital Aria's image system for mobile phones signed a US$1.8 million license contract. If the previous efforts lied on e-government, ITS, u-City, broadcast communication and smart projects, now this is the time to develop business based on all the established platforms.
Director Jo Eun-ho stated that "The new business of this year will focus on exporting App/Mobile solutions, succeeding Login Korea, and upgrading the quality of another Smart Korea exhibition." Shanghai u-City road show in April and open customer-on-demand business is also on the agenda. KOTRA's Software Industry Team is also a perfect place for any country in the globe which is seeking to establish broadcast communications. New Zealand, Australia, and Mexico have already joined with Korea to establish a communication infrastructure in their countries and as well as digital broadcasting services.
The IT convergence industry team and the software team are in full gear at KOTRA to showcase magnificent IT technology.
