Merck launches Xirona
Merck launches Xirona
  • Press Releases
  • 승인 2008.12.26 12:48
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Darmstadt, Germany - October 22, 2008 - Merck KGaA today announced the launch of a new color travel pigment called Xirona(r) Volcanic Sparks.

Xirona(r) Volcanic Sparks is the first color travel pigment from the Xirona(r) product family based on calcium aluminum borosilicate flakes coated with metal oxides. The combination of these two innovative technologies gives a special color travel effect from red to copper to gold, which changes depending on the viewing angle. The color is shiny gold when viewed from a flat angle and changes to clear, fiery red as the viewing angle increases. The particle size, ranging between 20 to 200 um, gives rise to a vibrant, fiery glitter effect.

Xirona(r) Volcanic Sparks can be used in both color and personal care cosmetics. The pigment can easily be added to cosmetic formulations to achieve outstanding glitter effects in transparent formulations, even at extremely low application concentrations. The color neutrality and high transparency of the substrate create very pure colors. Within the Xirona(r) product family, Merck offers highly innovative pigments based on new substrates or technologies.

Merck is a leading manufacturer of ingredients for the cosmetic industry. Apart from color effect pigments, the company offers customers functional skin care and protection solutions. In particular, effect pigments and functional fillers are used in many cosmetic products and packaging in order to provide color, luster, gloss and other effects and to strengthen brand identity. Merck offers a wide range of active ingredients used in skin care cosmetics to protect the skin against UV radiation and premature aging. More information about the range of products offered by Merck can be found at: Merck4Cosmetics.

 

 


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