Dachis Group, the world's leader in Social Business, powering the design, development, management, and measurement of Social Business performance in the marketplace, announced today the immediate availability of the Social Business Index to the general public.
The Social Business Index provides ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance of the most connected and engaged companies based on Dachis Group's Social Business Intelligence as a Service (SBIaaS) data services platform. Previously only available to companies covered by the Social Business Index, the Index provides Social Business practitioners and strategy owners benchmarking data for their company's competitive set and industry, as well as analytics to help better understand how to improve their Social Business performance by brands, geography, and subsidiary.
Starting today, this benchmarking data is available to the general public at http://www.socialbusinessindex.com.
"The Social Business Index fills a big hole in the market, providing large global brands with a near real-time quantitative data driven window into competitive, industry, and best in class social marketing adoption and social engagement performance," said Jeffrey Dachis, Dachis Group Founder, Chairman, and Chief Executive Officer. "Unlike the typical 'Top 100' lists that litter software vendor and social media consultant blogs, the Social Business Index is based on deep big data analysis of a company's engagement globally and can give insight to companies on optimizing their social spend."
The Social Business Index, the first application built on top of Dachis Group's Social Business Intelligence as a Service (SBIaaS) data services platform, identifies actionable insights, measures social ROI, and analyzes the effectiveness of social strategies and tactics employed to engage the market through social channels. Dachis Group's SBIaaS data services platform analyzes hundreds of millions of signals from tens of thousands of brands through the use of natural language processing, machine learning, and clustering algorithms in near realtime.
"The underlying platform that powers the Social Business Index is unique in its ability to provide closed loop ROI analysis for brand marketing outcomes," said Erik Huddleston, Dachis Group Chief Technology Officer. "This is a unique lens through which to view and measure the success of companies' consumer engagement activities in social."
Social media practitioners, strategy owners, and brand managers working at companies covered by the index can continue to register for private access to deeper analytics by registering at http://www.socialbusinessindex.com/. Companies not currently covered by the index can request coverage by searching for their company in the Index and following the instructions for adding a new company. Others may now enjoy the ranking and best in class analysis by browsing at http://www.socialbusinessindex.com/.
News Source: Dachis Group
