GStar 2008 will be one of the finest exhibitions that the Korean gaming industry has to offer. JCE will be arriving with some of the event's most promising material. They will be showing Free Style Football and Free Style Second Street, both of which are innovative sports games. Free Style Football is an online football game with a new twist. Its biggest feature is the ability of players to see the game from a first-person point of view. Gamers will be able to feel like Ronaldhino as they dribble and spin around defenders. Free Style Second Street recorded exports of US$35 million to China and Taiwan. The MOD center which developed Free Style Second Street was designed by JCE to meet the demands of the market. A team mode has been created to reflect the unique method of game play which should create a more interactive and enjoyable gaming experience. JCE broke the conventional wisdom that sports games do not succeed in Korea. JCE will later introduce Free Style Football and Free Style Second Street to build on the momentum created by the successful online basketball game.

 

 

JCE expands into overseas markets

Free Style is being played in nations across the world, including China, Taiwan, Japan and the Philippines as well as Korea. As of 2007, cumulative revenue surpassed 100 billion Won. With players in the tens of millions, it has become a true global game A major source of this expansion has been the emerging markets of Southeast Asia. The game has found responsive markets in Thailand, Singapore and Malaysia. Through its partner, Asia Soft, Free Style Second Street was released there early this year and has created a boom. With the swift expansion of infrastructure and an increase in the number of Internet users in the region, the market has grown considerably. As a result, the gaming industry has been thrust into the spotlight. JCE has provided customized services for each location. They have considered the uniqueness of the network atmosphere as well as the cultures of each nation, instead of recklessly advancing into foreign countries. This kind of sensitivity is a core concept of their campaign to build a global brand with Free Style.

 

JCE occupies an enviable place in an active market

Free Style must compete with all the sports games on the market. There are games being produced all over the world, and JCE needs to be mindful of games from both in Korea and abroad. Only with this approach can it strengthen its global capacity. Each development center of JCE is making new innovations based on their originality and planning power. In addition, there is a separate MOD center which is developing creative and unique games while keeping in touch with shifting market demands. JCE will continuously focus on making various high-quality creative games. The company also will expand its presence in both the overseas and domestic markets by putting to use its diverse knowledge gained from ten years of experience.

 

The nation's leader shares insight for growth strategy

Gaming companies need to constantly invest in developing new games. A gaming company's competitive power is determined by the number of new, exciting games it can offer. Domestic game companies should consider developing high-quality differentiated games as the first condition of competitive power. Through this, they should lay the foundation for success in global markets.