Core solutions to protect content from unauthorized access Nowadays, content owners and providers certainly require robust content protection solutions to protect content and secure revenue from these value-added services. In that respect, Irdeto Access (www.irdetoaccess. com) is an ideal partner for such content owners and providers in that the company provides its customers with innovative, secure and reliable digital content protection systems as the proven expert in content security. In a nutshell, Irdeto Access is a company that offers content owners and providers with core solution to keep pay media content such as Mobile CA (Conditional Access) and Mobile DRM solutions. Irdeto Access, in other words, specializes in designing, developing, and marketing endto- end solutions to manage and protect content from unauthorized access in the Television Broadcast, Mobile and Broadband environments. Brendon Woo, Country Manager of Irdeto Korea, explained in a special interview held on the occasion of the Busan 2005 APEC Summit that the company is planning to move forward with good domestic technologies, adding that Irdeto sees a bright outlook for the company's CAS (Conditional Access System) market plus its Mobile DRM, as mobile demand is increasing continuously. Woo stressed that Irdeto is a world leader in content security, and provides comprehensive solutions for digital content protection in Digital TV, IPTV and Mobile environment, noting that the company's goal is to help operators increase content revenue by offering best-of-class security solutions supporting a wide range of revenue models. For nearly 40 years, he said Irdeto Access has pioneered encryption and conditional access technology and standards, now used around the globe to protect the world's most valuable content. First of all, the Irdeto Digital product line has a range of content security solutions designed especially for both smaller and larger pay TV operations. Woo commented that Irdeto offers large operators a modular conditional access system to encrypt and manage pay-media content on any transmission platform. Second, Irdeto IPTV provides the highest levels of protection possible against the theft of premium video content deployed over DSL and FTTH infrastructures. Third, the Irdeto Mobile product range includes proprietary and OMA-based DRM client and server solutions as well as the world's first deployed CA solutions for mobile TV over DMB or DVB-H. The Country Manager who evaluated that satellite DMB subscribers by TU Media Corp. is progressing smoothly toward its initial goal by the end of the year, pointed out that Irdeto Access Korea is seeking to make inroads into Europe, the United States, and Asia area together with domestic leading companies in this sphere. Underscoring the importance of customized or localized technology, Woo pointed out that there was often in the past a point of view which sees some overseas companies though they hold excellent technologies, in a bad light. In that regard, Woo said he hoped that associated domestic companies would advance in a direction to make Korea's technology better by using foreign technology. To sum up, he stressed that Irdeto has extensive experience with content protection, earning a reputation as a proven expert through its global presence, technical expertise and position as an innovator in content protection for digital TV, IPTV and mobiles. Woo concluded that Irdeto has unparalleled real-world experience in deploying solutions with leading manufacturers, broadcasters and operators, adding that working with Irdeto has a number of advantages in addition to its track record of innovation, delivery and flexibility with customers plus some key strengths.