Samsung Electronics and LG Electronics won awards in three categories and one category respectively in 35 fields of the highest innovative awards for which 2000 companies in the world competed. In addition, in the part of Innovation Award too, the two companies showcased Korea's electronics technology power superiority by sweeping 12 awards and 10 awards respectively. In the case of Samsung Electronics, PMP, four-door refrigerator, and the handheld device accessible to the Internet through the wireless Wi-Fi have won the highest innovative awards and LG Electronics' 50 inch PDP TV also won the highest innovation award. Even Korea's smaller companies such as MPO and New Media Life followed suit by winning Innovation Awards.
Moreover, global industry celebrities such as Bill Gates, MS chairman and Paul Otellini, Intel CEO, plus Korean industry leaders and CEOs attended in large numbers as well. From LG, to begin with Koo Bon-Joon, vice chairman & CEO of LG Philips LCD and vice chairman S.S. Kim of LG Electronics launched on-the-spot marketing. From Samsung Electronics, Choi Jisung, digital media president and Lee Sang-wan LCD president & CEO are unfolding brisk tie-up activities as well as consecutive meetings with overseas buyers, plus Lee Sung-kyu, president & CEO, Pantech Co., Byun Dae-kyu, CEO & president of Humax and so forth. MP3P was picked as the highest digital household electricity equipment to shine this year and next year by CEA as MP3P which posted an explosive growth pace of 200% last year, is expected to reach to US$ 4.5 billion. Besides, Bill Gates MS chairman gathered participants as well as visitors' interest by announcing MS' digital vision regarding MS' cutting-edge technology to make the digital world more accessible to all, safer and more interesting, through his keynote speech at the Las Vegas CES Show.