Over the past few years, the EUCCK has raised many issues concerning Korea's lack of IP protection and in a constructive effort we have suggested ways for improvement. Many EUCCK members are still confounded by the huge gap between perception and reality when it comes to Korea's claims to enforce IP protection. Korea has an excellent IPR legal framework which complies with the WTO/TRIPs Agreements. However, the reality is that counterfeit goods have probably never been more readily available to the consumer in Korea. Search engines easily lead to Internet shopping sites carrying illegal fakes or copied goods. According to recent research conducted by the EUCCK IPR Division, an average of 100-150 Korean sites are trading in counterfeit goods at anyone time. What used to be parallel trading of genuine goods, sourced abroad & sold for 20-30% less than the local retail price, has now become almost completely an activity trading in fakes, also cleverly priced at 20-30% less than local retail.