People & Events Innodesign's T-Line to win over global consumers with "TAEGUK" motif At its 20th Anniversary commemorating function held on March 24, 2006, total creativity consulting group Innodesign Inc. in Korea announced the company's plans for launching its T-Line collection from next autumn. T-Line has adopted as its motif "TAEGUK," the most Korean symbol, to be reborn as a design of modern sense with which the world can relate to. As the first Premium Lifestyle Designer Brand in Korea, T-Line is a Total Lifestyle Brand which expresses Korea's "TAEGUK" with a modern and simple sense newly on the basis of clear and accurate designer's identity, according to the president Kim Young-Se, of Innodesign Inc. At its 20th Anniversary commemorating function, Kim noted that if established design consulting affairs were a work to seek the most optimized design to a fixed product, T-Line is a new design business model which wishes to convey one message by being applied to several products and spheres on the basis of designer's inherent design identity. Such design identity needs very high-profile sensibility and expression power since it must be expressed with a language which can be expanded unlimited and applied. Kim pointed out that such a business model is becoming an important model to enhance design competitiveness and product power in design advanced countries, but it is a reality that Korea has not yet equipped itself with such a base. In that sense, he explained that TLine's launch is another innovation which prepares Korea's design industry for a giant leap forward. With a view to meeting the needs of global consumers' lifestyles, TLine is planning to present diverse items - such as Tableware, Living Fabric, Personal Accessories, and Writing Tools - on the basis of categories of Livingware and Personalware. Further, the president said that Innodesign Inc. is designing to differentiate its products through rational price levels while on one hand, materializing high sensitivity design which can satisfy heightened consumer's sensibility desire as a designer brand. T-Line is targeting young customers in their 30s who head toward modern and city sense as rational value customers who prefer simple and modern sense. Insiders at Innodesign Inc. say that T-Line was born on the basis of his design philosophy. "Design's basis starts from daily interest and affection", is designer Kim Young-Se's new discovery about TAEGUK's hidden beautiful curve and a straight line which used to be accepted to us too ordinarily. In a nutshell, the company explained that T-Line is an innovative attempt which wished to approach the market with a new sense as befitted the modern daily lifestyle by vaulting over TAEGUK-associated design's boundary which has been old- In this way, T-Line was reborn by adapting TAEGUK, Korea's traditional motif, into a modern and contemporary theme with which modern consumers and the world can associate. After this new design was selected by already worldwide Stationary Brand ACME, it was launched as the first Korean designer collection, paving the way for gaining a foothold for full-scale TLine brand launching, the company said.