Tie-up with Intel to boost global commercialization of Mobile WiMAX With a view to speeding up Korea's Ubiquitous world through Mobile WiMAX, POSDATA (www.posdata.co.kr) is giving strong support to next-generation communication field businesses such as WiBro and Mobile WiMAX that can use high-speed Internet while on the move as the company's strategic business. Boosted by Mobile WiMAX core technology the company has developed for itself, POSDATA succeeded in developing system equipment such as RAS(Radio Access Server), ACR(Access Control Router) and SoC by last year and is advancing equipment commercialization and marketing through this at home and abroad. Vice president Shin Jun-il, who described WiBro as well as Mobile WiMAX business at POSDATA, explained: "Ensuring that last year was a step to lift technology levels to the maximum, this year will be one year to stabilize technology and to unfold marketing in earnest by taking aim at market at home and abroad". He further said that POSDATA plans to enhance its business capacity by equipping itself with large scale global cooperation systems from terminals up to content for WiBro. The vice president noted: "When the cooperation relationship of Mobile WiMAX business with these enterprises is fully in place, a huge allied front will be forged from the standpoint of POSDATA," adding that the company is upgrading its Mobile WiMAX system's competitiveness one notch higher by concluding an agreement with Intel in the United States. POSDATA is expected to secure a powerful support force for making inroads into global markets through common marketing with Intel which is taking the initiative in WiMAX standardization. Mr. Shin pointed out: "Since Mobile WiMAX is being serviced for the first time like CDMA in the past, nobody knows how customer demand for items will change. In that regard, products with flexible system structure to be able to accommodate customers' needs to the maximum, will be the core key to business success." POSDATA is equipping itself with all the necessary infrastructure for equipment commercialization by establishing the 'FLYVO Distribution Center' for the purpose of Mobile WiMAX System production, according to Shin. In this production factory, he explained, diverse activities are planned, such as quality control of finished products and environment test, to say nothing of all sorts of equipment production necessary for Mobile WiMAX service. The vice president stressed that its production factory establishment means that the company has converted to a system commercialization system that can apply to the real service field when WiBro technology development is completed. He added that POSDATA will unfold active marketing activities so that WiBro may be commercialized domestically and worldwide by concentrating the company's efforts on pioneering overseas markets such as Southeast Asia and Europe, in the coming months. Overseas business counterparts' interest in POSDATA's activities is also on the rise. An executive at POSDATA familiar with the deal said that telecommunication business providers are showing interest in POSDATA's product development, adding that since negotiations for the system supply are under way, tangible results will be following soon. Concerning the expected ripple effects that will accompany Mobile WiMAX, like the Internet era in the past evoked an enormous change to business models, vice president Shin concluded his interview by explaining that when the WiBro and WiMAX era arrives, new service and business models that cannot even be foreseen today will bring about a complete lifestyle revolution.