SEOUL, KOREA - Korea's social commerce sites are happy with scorching-hot weather that came this year earlier than usual. Summer items such as swimming wears and sandals have been enjoying a rising popularity at major social commerce sites, including Coupang and TicketMonster, since May.
In particular, given that the sales of summer items usually start from June, their strong sales in May are quite unusual.
WeMakePrice, a social commerce site, said its sales of summer shoes such as sandals and flip flops and swimming clothes marked a remarkable year-to-year growth of about 720 percent in May. Coupang also revealed that its sales of summer shoes and swimming clothes jumped by 73 percent and 192 percent, respectively, during the period from April to May.
Sunglasses also remain as a hot-selling item. TicketMonster said its sales of sunglasses amounted to about 160 million won in May, up 14.3 percent from a year ago. Coupang also marked a 23-percent growth in sales of sunglasses in April-May.
