“Everyone has a story, and everyone’s story starts somewhere,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “Incorporating the most meaningful features of our GALAXY Note 3 and GALAXY Gear, our new campaign highlights Samsung’s belief that even the simplest everyday tasks can help you design something extraordinary in your life and Samsung GALAXY Note 3 and GALAXY Gear together will encourage you to design your own life story.”
“Sweet Dreams,”the first film within the campaign, features an impassioned young woman working to modernize her grandfather’s toyshop. In her pursuit to revive his business, she utilizes six distinct features from the new GALAXY Note 3 and GALAXY Gear to chase her dream. Captured through stunning cinematography, the inspirational story is set to singer-songwriter Annie Lennox’s hit “Sweet Dreams.”
“Design Your Life” comes on the heels of the one-year anniversary of the opening of Leo Burnett Los Angeles. This West Coast hub, which oversees the agency’s global Samsung business, is led by Executive Creative Director Shannon McGlothin, along with SVP/Creative Directors Adam Kennedy and Brandon Rochon.
Available in Jet Black, Classic White, and Blush Pink at launch, the Samsung GALAXY Note 3 delivers a larger and better screen for the best viewing experience and more powerful multitasking, and introduces significant S Pen improvements that make everyday life easier and faster. Consumers can personalize their GALAXY Gear experience by choosing from six colorsavailable at launch: Jet Black, Mocha Gray, Wild Orange,Oatmeal Beige, Rose Gold, and Lime Green. Both GALAXY Note 3 and GALAXY Gear are set to launch starting from September 25 in more than 140 countries around the world. The Samsung GALAXY Note 3 will also be available in the U.S. in October on AT&T, Sprint, T-Mobile, Verizon Wireless and U.S. Cellular.
Full details, video content and product images are available at www.samsungmobilepress.com.
