LG Electronics Strengthens Regionally Cohesive Approach
LG Electronics Strengthens Regionally Cohesive Approach
  • Korea IT Times (info@koreaittimes.com)
  • 승인 2014.02.15 00:41
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SEOUL, KOREA - LG Electronics announced that it held in Istanbul the “LG InnoFest” for the Middle East and African region on February 12. The company plans to expand the event toward Europe in March and Asia in April.


InnoFest is a portmanteau created by combining two words—Innovation and Festival. The InnoFest is a regionally cohesive product presentation event aimed at strengthening partnership with major clients in each region.

Under the theme of “With LG, It’s All Possible,” LG Electronics made presentations on the products, technologies and business strategies tailored to meet the needs of the region in question.

The InnoFest centered on home electronics items such as washing machines and refrigerators last year but this year’s version dealt with a wider range of items, including TVs, audio and visual devices, and smartphones.

LG Electronics showed off the 77-inch Ultra HD Curved OLED TV, the 105-inch Curved Ultra HD TV, and the wearable “Lifeband Touch,” in addition to home electronics items such as refrigerators, washing machines, and air conditioners

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