CALIF,. US - Network upgrades, digitization in emerging economies and coverage of important live events, as well as focus on video quality and bandwidth efficiency have lent impetus to the global broadcast and digital terrestrial television (DTT) video encoders market. The market will continue to grow steadily as the advent of high efficiency video coding (HEVC) disrupts network upgrade strategies and new vendors compete strongly with traditional vendors to provide a differentiated solution.
A new analysis from Frost & Sullivan, Global Analysis of the Broadcast and DTT Video Encoder Market, finds that the market earned revenues of $321.9 million in 2013 and estimates this to reach $505.4 million by 2018.
"Broadcasters are introducing premium channels and services in a bid to compete with pay TV and over-the-top content, thereby fuelling demand for advanced video encoders," said Frost & Sullivan Digital Media Industry Analyst Prayerna Raina . "Emerging countries will witness the highest growth in this market, although emphasis on increasing the number of HD channels and ultra-HD in the mid to long term, will open up new revenue streams in fully digitized economies."
Since countries are at different stages of network migration, the test for global vendors is to meet the varying customer needs by offering multi-format, high performance, low-cost and future-proof solutions.
Further, in an intensely competitive market where new vendors are successfully addressing network transition challenges, it is imperative for established vendors to proactively build products with customization capabilities that can also be expanded to new formats. Additionally, encoder vendors must respond to trends that could impact their product evolution strategy, such as migration to IP backhaul, leaner distribution/backhaul networks, and deployment of end-to-end solutions.
"As broadcasters prepare to provide live transmission of key sporting and political events over the next five years, growth opportunities in the contribution, distribution, backhaul and DTT segments cannot be overlooked," observed Raina. "With broadcasters looking to transition their network costs consciously, support for multiple formats, as well as software and field upgrades will be critical to gain market share in the coming years."
Global Analysis of the Broadcast and DTT Video Encoder Market is part of the Digital Media(http://www.digitalmedia.frost.com) Growth Partnership Service program. Frost & Sullivan's related studies include: Global Video and Ad Insertion Server Market, Global Software Monetization Market, Global Licensed/Managed Content Delivery Networks (CDN) Market, and Global Enterprise Video Webcasting Solutions Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
