SEOUL, KOREA - LS Group is betting its future on overseas markets, based on the judgment that there would no more growth within the small domestic market. Early this year LS Group chairman Koo Ja-yeol exhorted his people in a speech, "Do whatever it takes to develop overseas markets without worrying about failure."
One of the group companies that are most active in foreign market expansion is LS Mtron, especially its tractor business that accounts for about 30 percent of the company's sales revenue. For about one month between December last year and January this year alone, it won as much as US$1 billion in tractor orders, including 25,000 tractors from ASI of Uzbekistan and 34,000 tractors from the world's second largest farm machinery supplier CNH Global NV. Last year's sales revenue for the tractor division was 552 billion won, jumping five-folds within five years. The company set this year's tractor sales revenue target at 700 billion won.
LS Cable & System, the group's largest unit, has successfully won a series of large-scale orders for underwater cables hitherto dominated by European suppliers. In 2012, it signed an agreement to supply 132-kV underseas cables worth $35 million. Last month, the company sent the first batch of the cable to Qatar from the Port of Donghae in Gangwon Province.
Last year, it clinched a deal to supply 285-kV high-voltage, direct current (HVDC) underwater cables to the Danish Energy Authority. The state-of-the-art cable product that can minimize electricity loss during transmission is produced by LS Cable & System alone in Korea.
LS Industrial Systems has won a total of $500 million in orders for advanced metering infrastructures in Iraq since 2011. LS-Nikko Copper established in July this year a 66:34 joint venture in Chile in partnership with Codelco, Chile's state-run mining company and the world's largest copper producer. The joint venture will build a plant to recover precious metals from the slime during the copper smelting process.
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