LG Worries about OLED TV Inventories
LG Worries about OLED TV Inventories
  • Korea IT Times
  • 승인 2015.04.21 19:16
  • 댓글 0
이 기사를 공유합니다

The worries of LG Electronics, the only OLED TV maker in the world, are increasing over its OLED TV inventories. Although its sales of OLED TVs increase slowly, the growth pace is not strong enough to consume all the panels that it is supplied from LG Display.

According to industry sources on April 19, LG Electronics’ sales of 55-inch full HD-class OLED TVs during the Lunar New Year’s Day holiday, the largest shopping season in China, remained lower than expected at about 1,200 units.

In other words, OLED TVs accounted for about 1 percent in total sales of premium TVs in China. During the same period, 165,000 units of premium TVs were sold in China according to market research firm DisplaySearch.

Due to the lower-than-expected sales, LG Electronics is having trouble with inventories. If inventory goes up, it is needed to reduce it by increasing marketing cost. Another option is the reduction of panel output at LG Display which is produced by 600,000 units per year. This option, however, is not feasible since it would cost more if LG Display reduces its capacity utilization.

삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.

  • #1206, 36-4 Yeouido-dong, Yeongdeungpo-gu, Seoul, Korea(Postal Code 07331)
  • 서울특별시 영등포구 여의도동 36-4 (국제금융로8길 34) / 오륜빌딩 1206호
  • URL: www.koreaittimes.com / m.koreaittimes.com. Editorial Div. 02-578-0434 / 010-2442-9446. Email: info@koreaittimes.com.
  • Publisher: Monica Younsoo Chung. CEO: Lee Kap-soo. Editor: Jung Yeon-jin. Juvenile Protection Manager: Yeon Choul-woong.
  • IT Times Canada: Willow St. Vancouver BC, Canada / 070-7008-0005.
  • Copyright(C) Korea IT Times, Allrights reserved.