Samsung Electronics gave the world a peek into the future with the Galaxy Note7, the newest addition to the Galaxy Note series, at Galaxy Note Unpacked 2016. With approximately 1,500 in attendance, the event was held at the Hammerstein Ballroom at the Manhattan Center in New York on August 2.
To bring the spirit of the Olympic Games to Galaxy Unpacked 2016, Samsung, a Worldwide Olympic Partner in the Wireless Communications Equipment category, held multiple launch events simultaneously. In addition to the main event in New York, festivities also took place in Rio de Janeiro, Brazil, where the Olympic Games will soon be held, and London, UK, the site of the previous edition of the Olympic Games.
DJ Koh, President of Samsung’s Mobile Communications Business, began his keynote with the inspiring story of Tsepo Mathibelle, a marathoner from Lesotho, who rose above hardship to accomplish his goals. Koh stressed how Samsung, like Olympian athletes, has also worked to continuously defy barriers throughout its relentless pursuit of innovation.
As a continuation of the Galaxy Note series, which pioneered the phablet market, the Galaxy Note7 offers high-tech functionality with an analogue feel. In the same way, the Hammerstein Ballroom, with its hand painted ceiling frescos and wooden adornments, harmonizes classical sensitivity and state-of-the-art technology, making it an appropriate venue for the event. Samsung added its own touch to the event setup to allow guests to more dynamically experience the future of mobile.
To ensure that those seated in the upper balconies of the ballroom could be truly immersed in the event, Samsung installed a screen not only behind the stage, but also on the stage itself. The screen, which could be viewed from all seats of the venue, changed throughout the event to showcase the features of the Galaxy Note7 to great effect.
Following the launch of the Galaxy S7 and S7 edge event in February, Samsung once again equipped each seat with a Gear VR headset. This time, however, to make the event even more unique, the company employed augmented reality (AR) to showcase the new features of the Galaxy Note7, as well as its Phone Plus strategy.
The event’s Experience Zone was more interactive than ever before, giving participants the chance to get hands-on with the new Galaxy Note7. In addition to tables that offered a close-up look at Samsung’s latest products and services, there were plenty of unique activities and exhibits that added an element of fun. Among the highlights included a drawing robot and a 4D canoeing experience with Galaxy Note7, Galaxy S7 and Gear VR.
