NEW YORK, March 21, 2017 /PRNewswire/ Korea IT Times-- SintecMedia, Inc., the global leader in advertising business management solutions across digital and broadcast, today announced their partnership with Mamamia Women's Network to support its digital advertising business. The partnership gives Mamamia access to the Operative.One platform, enabling the company to more efficiently sell, deliver and bill across their suite of video, display and mobile offerings. With Operative.One, Mamamia can provide advertisers with innovative products and audiences while staying focused on content creation rather than increased cost of operations.
"Mamamia Media is a trusted destination for millions of Australian women, sparking conversations across our digital platforms, social and our podcast network," said Kylie Rogers, Managing Director at Mamamia. "As our range of products expands and our audience grows, we need better tools to help us manage that growth. Operative.One helps us keep track of what has been sold across all our ad products. Processes and reports that used to take several days to build are now available on demand."
"Operative's SaaS technology is designed for digital specialised publishers like Mamamia to sell, deliver and profit from its product catalogue across all advertising types," said Lorne Brown, President of SintecMedia. "Media companies are dealing with enormous complexity as consumer behaviour fragments and advertiser demands become more sophisticated. We help media companies maximise yield by objectively empowering sellers, simplifying delivery and ensuring accurate billing."