IFA 2017 has attracted more than 253,000 visitors to Berlin, as the power of innovation and brands yet again turned the event into the world’s most important tradeshow for consumer electronics and home appliances. With more than half of all trade visitors coming from abroad, IFA Berlin provided a huge boost for both manufacturers and retailers in the crucial run-up to the holiday period, which runs from Thanksgiving in the United States all the way to Christmas and the New Year. Once again, IFA was operating at full capacity, with 1,805 exhibitors showing their latest products and services on 159,000 square meters of fully booked show floor at Messe Berlin. The mood among exhibitors was highly optimistic, not least given the expected order volume of 4.7 billion euro achieved during the six days of the event. IFA Berlin is closing its doors on 6 September.
IFA was also the showcase for numerous innovations and product launches, which demonstrates that “IFA is and remains the ideal meeting place and market place for trade and industry," said Hans-Joachim Kamp, Chairman of the Supervisory Board of the IFA organizer, gfu Consumer & Home Electronics GmbH.
“IFA has strengthened its role as the world's most important trade show in this anniversary year, with the tenth edition of Home Appliances@IFA. It just shows the extraordinary contribution of the event to the expected positive development in the global market for domestic appliances," said Dr. Reinhard Zinkann, Chairman of the ZVEI Association for Electric Appliances and CECED President.
"By bringing together the world´s great innovators, brands, technologies, products, entrepreneurs and media all in one place, IFA is the most efficient platform to tell your story worldwide – whether you are a start-up or a long-established brand," said Dr. Christian Göke, CEO of Messe Berlin. “We are extremely happy with the enthusiasm and energy shown by all our exhibitors."
Exceptional global media awareness
Journalists from more than 70 countries came to Berlin to report on the flood of new and innovative products and technology trends shown this year at IFA.
Jens Heithecker, IFA Executive Director, said: "IFA is the global powerhouse for innovation, and the volume of media coverage around the world just serves to underline IFA’s global importance. In 2017, we welcomed 6,000 journalists here in Berlin, and nearly 2,800 came from more than 70 countries."
The CEO of Messe Berlin, Dr. Christian Göke, described the event as “absolutely impressive”. "This year, IFA Global Markets truly made a quantum leap, both in terms of size and quality," he said.
"Our exhibitors are thrilled," said Zhang Jing, director of the Chinese Chamber of Commerce, who supports 150 IFA Global Markets exhibitors. "Just an hour after the opening, my exhibitors already had some of the biggest and most important customers at their booths," she said.
Yoon Chang-woo, senior researcher at the Korean Electronics and Telecommunications Research Institute praised the high quality of the event: "Last year, we gained a large company from China as an important customer. IFA Global Markets is an opportunity for us to meet global companies all in one space."