SINGAPORE -- Kaligo Solutions has announced that the company will now operate under the brand name Ascenda and has expanded to provide end-to-end loyalty solutions, according to PRNewswire on October 30.
After starting out as a travel rewards provider under the Kaligo Solutions brand, the company has evolved rapidly launching and successfully growing a range of loyalty industry innovations in partnership with over 70 leading loyalty brands worldwide. This journey has culminated in the recent launch of our new premium end-to-end loyalty program solution.
The new company Ascenda serves as an umbrella to better align its global teams operating in over 60 markets and unify its suite of solutions while providing more management autonomy across each of the technology, loyalty marketing and advisory & operations services lines of business.
Ascenda's new end-to-end global loyalty solution leverages technology and expertise across the entire business to focus on launching, managing and scaling premium loyalty programs for the world's leading financial, travel and retail brands.
"We believe that nothing should stand in the way of brands building deep and enduring relationships with their customers," said Kyle Armstrong, CEO of Ascenda. "Kaligo Solutions has earned a reputation as a trusted partner of the world's most successful loyalty brands. Now, Ascenda enables us to focus even deeper on our existing products while better aligning us to tackle the most meaningful problems facing the industry today."
About Ascenda:
Ascenda is a global provider of innovative loyalty solutions and operates premium rewards propositions for major financial services and travel brands worldwide.
With a mandate to make loyalty simple, Ascenda's solutions are easy to manage, fast to deploy and designed to deliver exceptional customer value. From end-to-end loyalty management to modular services such as the TransferConnect currency network, redemption capabilities, fraud mitigation and loyalty marketing, Ascenda supercharges the world's leading loyalty programs with delightful experiences that build deep & lasting customer relationships.
For more information about Ascenda (formerly Kaligo Solutions), please visit www.ascendaloyalty.com.
