Vienna, Austria, March 24, 2009 - Samsung Digital Imaging Co., Ltd., showcases three new 12 mega-pixel premium compact digital cameras at the Samsung European Forum in Vienna, Austria. Samsung’s new WB100 raises the bar for innovation in the digital imaging industry as it is the world’s first digital camera to feature a three-inch AMOLED screen with HVGA resolution. The new WB550, Samsung’s second mega-zoom, point-and-shoot digital camera, offers consumers one of the most powerful lenses on a compact point-and-shoot with an impressive focal length of 24-240mm (35mm film equivalent). Measuring just 16.6mm thick (excluding the lens), the new ST50 is a remarkably slim and easy-to-use point-and-shoot digital camera for the on-the-go consumer in search of a digital camera that won’t weigh them down.
The new WB100 goes above and beyond traditional compact point-and-shoot digital cameras, offering an impressive list of features that set the camera apart from the competition. The WB100 features a Schneider lens, renowned for quality and trusted by professionals worldwide, and offers consumers a more versatile 24mm ultra-wide angle focal length paired with a powerful 5x optical zoom.
Utilizing the same advanced technologies found in its revolutionary AMOLED televisions, Samsung was able to incorporate a three-inch, 518,400-dot HVGA AMOLED screen in the new WB100, the largest AMOLED screen on a digital camera to date. In comparison to a traditional TFT-LCD screen, the WB100’s AMOLED consumes less power and offers a higher contrast ratio of 10,000:1, producing darker black levels, more vibrant colors, and a brighter display which can easily be viewed outdoors and even in direct sunlight. Additionally, unlike a TFT-LCD, the WB100’s AMOLED screen has the ability to display images that can be reviewed at any angle, while fully maintaining the same color gamut.
The WB100 enhances the usability by offering the Smart Control Dial which allows the users to easily control the advanced features such as the aperture priority, shutter priority and full manual mode and to search the photos more quickly. The new Smart Control Dial also can help the users to express their images more in detail by customizing the white balance and color temperature.
Samsung’s new WB100 also offers advanced high-definition video recording at a resolution of 720p, as well as HDMI connectivity through the use of a cradle to view one’s video and photos in HD clarity on an HDTV. The camera’s 5x optical zoom can be used while recording, and because the camera utilizes H.264 compression (a codec for high definition video that yields three times the recording length than that of MJPEG video) users can record HD video for longer periods of time with the WB100.
For users looking for simplicity when it comes to taking digital images, the WB100 offers a comprehensive suite of automatic controls designed to help them capture better images with ease, including the camera’s Smart Auto mode. When selected, Smart Auto will automatically choose from one of the WB100’s 11 scene modes, determining which best suits the environment the user may be shooting in. For example, the WB100’s Smart Auto feature will automatically set the camera to its Landscape scene mode if the user is taking an image of a mountain range, and then switch gears and automatically select the Portrait scene mode if the user proceeds to take an image of an individual. No manual interaction is required.
For added stability and blur-free images, Samsung has outfitted the WB100 with both Optical and Digital Image Stabilization. The shooter has the option of simply using Optical Image Stabilization or choosing Dual Image Stabilization, combining the strengths of Optical and Digital Image Stabilization.
Featuring a brushed stainless steel finish, the WB100 is as stylish as it is advanced. The camera offers a compact form factor highlighted by the Mini Dashboard, which are two analog dials found on top of the WB100’s body. The two dials give the WB100 a retro look and provide users with the ability to quickly glance down at the camera for an approximate readout of remaining battery life and memory capacity.
In addition to the Mini Dashboard, the WB100 also incorporates Samsung’s proprietary Smart Album program. Smart Album is useful tool which allows users to easily search for a specific image they have saved on their memory card. Smart Album automatically organizes the user’s digital images and gives them the ability to narrow their search based on specific criteria. Users can quickly sort by the date or week the image was taken, the overall color tone, as well as whether they’re searching for portraits or specific file types, including photos, videos, or voice memos.
Users can also take advantage of the WB100’s Face Detection, Blink Detection, Smile Shot, and Beauty Shot technologies. Designed to help capture better portraits and group shots of family and friends, Face Detection technology detects up to nine faces and automatically adjusts focus and exposure to ensure better composition and image quality. Smile Shot automatically triggers the WB100 to take a photo only when the camera detects smiles on the subjects’ faces, and Blink Detection will automatically fire two consecutive shots if the camera detects that a subject’s eyes are closed. Beauty Shot is a unique functionality which will automatically enhance and balance skin tones as well as remove blemishes.
The WB550The step up model from the WB500 introduced in January at CES 2009, the 12 mega-pixel WB550 offers consumers one of the most powerful lenses on a compact point-and-shoot digital camera, featuring a 24mm ultra-wide angle Schneider lens coupled with a generous 10x optical zoom. For blur-free images, especially when using the WB550 at its maximum zoom, Samsung includes both Optical and Digital Image Stabilization. Optical Image Stabilization can be used independently or shooters can choose Dual Image Stabilization, which combines the strengths of Optical and Digital Image Stabilization.
Like the WB500, the WB550 puts high-definition video recording in the palm of users’ hands. With the WB550, consumers have the ability to record high-definition video at a resolution of 720p, and utilize the camera’s full 10x optical zoom. Samsung also incorporates H.264 compression and offers consumers true HDMI connectivity, which allows the camera to be connected directly to an HDTV without the need for a cradle. Additionally, the WB550’s ultra-clear, three-inch LCD screen is sure to turn heads and gives consumers the ability to easily frame their shots and review their images and video in any condition, even in direct sunlight.
Designed for a range of consumers, including entry-level photographers and advanced amateurs, the WB550 offers a variety of shooting modes, including Manual. The camera’s Manual shooting mode allows users to manually configure settings such as shutter speed, aperture, exposure, and ISO values. Similar to the WB100, the WB550 also features a highly intuitive suite of automatic controls designed to help improve one’s ability to take great digital images. The camera’s advanced automatic shooting options include Face Detection, Smile Shot, Blink Detection, Beauty Shot, as well as Smart Auto, which automatically selects the appropriate scene mode for the user, and Smart Album, which simplifies the process of searching for an image saved on a memory card.
The ST50The ST50 is the ultimate pocket-sized solution for the on-the-go consumer in search of a digital camera that won’t weigh them down. Encased in eye-catching, brushed stainless steel, the ultra-slim ST50 manages to pack a large 2.7 inch LCD screen for framing shots and reviewing images and video, as well as a high-quality Samsung lens, offering a 3x optical zoom.
The ST50 is highlighted by Samsung’s new Smart Auto feature, which takes ease-of-use to a new level, underscoring what it truly means to be a point-and-shoot digital camera. When engaged, Smart Auto will automatically select one of the ST50’s 11 scene modes which best suits the environment the user may be shooting in. For example, the ST50’s Smart Auto feature will automatically set the camera to its Landscape scene mode if the user is taking an image of a mountain range, and then switch gears and automatically select the Portrait scene mode if the user proceeds to take an image of an individual. No manual interaction is required.
In addition to Smart Auto, the ST50 also incorporates Samsung’s proprietary Smart Album program. Smart Album is useful tool which allows users to search through the various files they have saved on their memory card for a specific image. Smart Album automatically organizes the user’s digital images and gives them the ability to narrow their search based on the date or week the image was taken, the file type, whether it’s a photo, video, or voice memo, and the overall color tone.
The ST50 also offers consumers Face Detection, Smile Shot, Blink Detection, and Beauty Shot technology, all engineered to help improve results and enhance one’s images. Face Detection automatically recognizes up to ten faces in a frame and adjusts camera settings to maximize image quality, while Smile Shot will only allow an image to be taken if the ST50 recognizes a smile. Blink Detection is a useful feature that will improve a user’s ability to capture a photo with everyone’s eyes open. When Blink Detection is selected, the ST50 will automatically take two successive shots when the shutter button is fully pressed, and if the camera detects that a subject’s eyes are closed, a third shot will be fired. The ST50’s Beauty Shot mode is a unique option that will automatically retouch imperfections on a subject’s face, such as blemishes and dark spots, to help improve and even out skin tones. The level of retouching is also selectable by the shooter allowing them to control how much editing will be applied to image.
Users can also record video with the new ST50. Featuring MPEG-4 video recording, consumers can capture video at a maximum resolution of 800x592 (SVGA) at 20fps and utilize the camera’s 3x optical zoom for added versatility. The ST50 also features useful in-camera editing controls, which allows users to pause, and then resume filming of video clips without having to save each clip as an individual file.