Merck’s Display Solutions to share global content and marketing experiences
Merck’s Display Solutions to share global content and marketing experiences
  • Jung So-yeon
  • 승인 2019.07.03 16:06
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Share know-how at the Content Marketing Summit 2019 on July 5 under “B2B content marketing: How did Merck apply it to its display products?"
Antonio Do-Hyung Kim, head of Global Marketing Communications at Merck’s Display Solutions business unit will share his marketing and communication know-how with customers, stakeholders and marketing specialists during his presentation at the Content Marketing Summit 2019 to be held at Grand Ballroom, Seoul Dragon City in Korea on July 4-5.

Merck Korea (Managing Director & Representative Director: Glenn Young), today announced its Display Solutions business unit within Performance Materials created a new global marketing campaign (“Accelerating Displays“) and a background story and released them at SID Display Week held in San Jose last May. 

The new marketing initiaitve is designed to emphasize Merck's role as an accelerator to develop and discover new display technologies and to advance the future of display technologies. Antonio Do-Hyung Kim, head of Global Marketing Communications at Merck’s Display Solutions business unit, who has supervised the marketing campaign and story planning, will share his marketing and communication know-how with customers, stakeholders and marketing specialists during his presentation at the Content Marketing Summit 2019 to be held at Grand Ballroom, Seoul Dragon City in Korea on July 4-5.

It will provide a good opportunity to gain insights into how Merck, which runs B2B business such as performance materials, life sciences and healthcare, can leverage content to communicate with customers and create business in new communication channels.


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