Samsung SDS held the “Cello Tech Fair 2019” on Sept. 5 to announce the cases on the expansion of logistics cooperation with global e-commerce businesses and the application of AI (Artificial Intelligence) and IoT (Internet of Things) technologies to logistics.
Following Amazon last year, Samsung SDS will expand cooperation with Japan's Rakuten and Southeast Asia's Lazada to provide logistics services such as selecting best delivery companies by country and processing export documents needed for Korean companies to enter the global e-commerce market this year through Cello Square.
Cello Square is a global e-commerce logistics-specialized platform that combines Samsung SDS' know-how in global logistics operations and IT technologies such as AI and blockchain.
At the event, South Korean clothing shopping mall "Pipevis Studio" announced a case of linking the online mall system with the Cello Square and Application Program Interface (API) to input order information such as delivery product name and order quantity, and automating the selection of the best delivery company by region.
Samsung SDS also introduced a case where platform Brightics AI analyzes port congestion with built-in Cello platform and provides ship owners with a scheduled arrival date.
"By exploring various cooperative models with global e-commerce businesses, we will provide logistics services that allow South Korean companies to easily target foreign e-commerce markets," said Kim Hyung-tae, vice president of Samsung SDS' logistics business division.