Bodyfriend's 'W cold & hot water purifier brain' wins CES 2020 innovation award
Bodyfriend's 'W cold & hot water purifier brain' wins CES 2020 innovation award
  • Kim Min-jee
  • 승인 2019.11.29 09:21
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Bodyfriend's "W cold and hot water purifier brain" won the Innovation Award in the Health & Wellness category of the 2020 International Consumer Electronics Show (CES).

The CES innovation award is given to winners in 28 categories according to the results of a comprehensive evaluation of the innovation of products submitted to the upcoming CES by experts from the Consumer Technology Association (CTA), which organizes the event.

The W cold and hot water purifier brain received good reviews in various categories such as technology, design, customer value, and market competitiveness, and won the award.

The W cold and hot water purifier brain is a healthcare product that has a "self-replaceable circle filter system" that compresses the functions of the current three filters into one, and a "brain music" function that helps stabilize the mind.

On top of this, it is the only water purifier product in South Korea that has all stainless  flow pathways applied to coke as well as internal water purifier products and has automatic sterilization function of the flow path through time reservation. It also has a premium (2.1 channel) Bluetooth speaker that allows visitors to enjoy brain music.

In the design, the metal-like micro-silver color is applied to a soft curved shape, adding refinement and luxury. In addition, the replacement part of the filter also features the engine room of a supercar and the vent hole (hole that helps release heat) was designed to form the grill of a supercar, increasing the level of detail. It also eliminates space-related restrictions due to its small and slim appearance.

Bodyfriend will introduce premium products such as the W cold and hot water purifier brain and major massage chairs at the CES 2020 to be held in Las Vegas, Nevada, for four days from Jan. 7 to Jan. 10, 2020.

In particular, the W cold and hot water purifier brain will be displayed in an exhibition booth of Bodyfriend as well as in a separate space where innovation award-winning products are gathered to meet with consumers around the world.

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