LG Electronics' new CEO Kwon Bong-seok is a strategist who knows tech & marketing
LG Electronics' new CEO Kwon Bong-seok is a strategist who knows tech & marketing
  • Lee Kap-soo
  • 승인 2019.12.02 10:21
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Attention is being paid to Kwon Bong-seok, who was appointed as LG Electronics' new top brass after Vice Chairman Cho Sung-jin, who has kept LG Electronics for 43 years.

If Cho is a washing machine master and an expert in home appliances, Kwon is known as a strategist who led the mobile phone and TV businesses until recently.

Kwon, who graduated from the Department of Industrial Engineering at Seoul National University and has experienced in strategy, product planning, research and development, sales and production, is said to have taken a heavy responsibility in the era of the fourth industrial revolution where digital transformation is a hot topic.

Under the philosophy that the answer to the strategy lies in the field, Kwon is widely known as an on-site manager who stresses importance on the site.

Kwon joined LG Electronics' business planning office in 1987 and learned strategic and planning work for seven years and learned digital TV technology from its subsidiary Zenith in the U.S. as well as PC and other technologies.

In 2001, he moved to the monitor division to develop his planning capabilities for markets and products, and served as the head of the Wales Production Corporation, which was the forward base for European displays, for two years from 2005.

In 2007, he headed the monitor division, and placed LG LCD monitors at the top of the world. In 2014, he headed a synergy team at LG, the holding company of LG Group, and focused on creating a convergence synergy between affiliates.

As he has been in charge of HE Business Headquarters since 2015, it is evaluated that he has strengthened the constitution and profit structure of TV business by introducing premium products such as OLED TV and Super Ultra HD TV.

Kwon is widely known to have leadership that enables organizations and members to move towards goals based on his strong executive ability.

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