On July 2, it was a night after TG Sambo's hard work as the first pioneers of the computer industry in Korea shined glam. Sambo had a Gala Party inviting over 100 consumers and related people for its 30th foundation anniversary. The guests enjoyed the events on that night and celebrated Sambo's birthday.
Now Korea is the Internet powerhouse of the world. Who could possibly know what it would be like being a starter in unopened market. It has been a long journey to the company, as the first computer company in Korea, the company created something from nothing. Every home owns a computer. Every office has computers to work on. We cannot deny that it was partly possible with the help of TG Sambo.
Korea IT Times met TG Sambo's leader to talk about the history of TG Sambo.
Q. I would like to congratulate on your 30th Foundation Anniversary, could you tell us how you feel about it
A. SE-8001 by TG Sambo was the very first computer that Sambo and Korea made. The history of TG Sambo is like the history of computers in Korea. According to a statistics, the possibility of a company last for 30 years is just 0.02 percent. In the middle of fierce competition, TG Sambo survived as one of 0.02 percent. It is because of its incessant efforts for better technology, but I think the true reason for the existence of the company is the customers who have believed in us for a long time. I truly thank every customer for their endless support and trust in TG Sambo. And we will keep growing as a customer-friendly enterprise.
Q. Tell us about the first personal computers' yesterday and todayA.TG Sambo released the first model SE-8001 which embedded 1MHz CPU 30 years ago. Nowadays, computers have got higher capability and the size is getting smaller than before. The development of the computer itself has made more progress than it looks. Yesterday's computer was a specialized device which used in only in corporations and researchers. However, today's computers have broadened territories into every home, office and everywhere. In addition, as the growth of game and internet industries became, it was possible to get masses of information and enjoy the new concept of entertainment.
And now computers knock the new paradigm. High technologies in hardware or software are not what customers look for anymore. Instead, new services and content are welcomed. And it is caused by the paradigm change.
For the past 30 years, TG Sambo led the previous paradigm and from now on TG Sambo will take the lead in the new trend and suggest it to customers.
Q. Your determination to regain the reputation new after the company has been through a transition period.
A. Whenever a product comes out to the public, it is important to set the standard. Needless to say the unconditional standard should be the customer's eyes.
In the past, TG Sambo released a PDA named "JamPad' for the first time in Korea. As soon as it came out, it received a good response from industry experts. However, unfortunately it just failed to persuade consumers. It is not because of its quality or design, because of that the company was indifferent to the customers' eyelevel. We think we were over confident about advanced technology and disregarding our customers resulted in the failure.
Ever since, TG Sambo has shown customer-oriented products. This is how we managed to last 30 years and how we must do for another 30 years from now on. Reviews for this great product design, or performance evaluation for a good product should be done by customers, not by the producers. TG Sambo as a consumer-friendly business keeps trying to satisfy the customers by making great products.
Q. Technology and know-how made today's Sambo. The advantages of our own characteristics different from other companies.
A. TG Sambo as the first computer company in Korea has led the popularization of computers. The company is capacity-rich from 30 years of cumulative know-how. Also, we are a customer friendly group. Once we led the popularization of computer usage with the TRGEM 20XT, desk top computer.
Through exceptional events such as a change campaign, we have put efforts to relieve the burden on the consumers to expensive equipment steadily. TG's 30 years of know-how turned everything possible including the reliability and high performance of products and specializing in pc pricing for customers.
We also think that the national A/S network provides a reliable service and with this, a total solution such as product development and sales services gave high satisfaction to consumers.
Q. Do you have a message for the customers who have loved the company and products for the last 30 years
I must say that thank you to all the customers. TG Sambo's success in business is a result of customers' encouragement. Since its establishment, TG Sambo has been together in the industry with computers. In the future, the company as the leader in the computer industry will do its best for the computer history in Korea. Also, we will develop more of a consumer-friendly corporate culture and produce goods from the thinking of customers at their eye level and what customers need. We sincerely appreciate customers' encouragement and unchanging loyalty for 30 years. Thank you.
